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How Proper Good landed in Walmart, secured millions in seed funding

How Proper Good landed in Walmart, secured millions in seed funding

Proper Good is doing things a bit differently for a CPG startup. These methods are paying off for the company that was founded in 2020. The business has grown 400% year over year and recently secured millions of dollars in seed funding. Click through to learn more about its strategy, including why the founders homed in on Walmart for their first retail deal.