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How Under Armour plans 'to be a quiet company and a loud brand' in 2018

Holden Wilen
American City Business Journals

CEO Kevin Plank described 2017 — a year when Baltimore-based Under Armour's stock price fell more than 45 percent — as a tough year. Karyl Leggio, a professor of finance at Loyola University Maryland, described Under Armour's report as "good news" but said executives still have work to do to shore up online sales and make sure they are not underpricing products.