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Why Amazon is the perfect platform for Lady Gaga’s new cosmetics line

Sangeeta Singh-Kurtz
Why Amazon is the perfect platform for Lady Gaga’s new cosmetics line

The collection—a variety of colorful glosses, liners, and powders priced between $26-$49—is the first major prestige beauty brand to be released exclusively on the e-commerce platform. It was a partnership that came as something of a surprise for an industry whose leaders—namely Sephora (which sells Rihanna’s Fenty Beauty) and Ulta (which sells Kylie Jenner’s Kylie Cosmetics)—might have seemed like the more predictable fit.