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Cartier, Bulgari and other luxury brands are flocking to WeChat

Rita Liao
Cartier, Bulgari and other luxury brands are flocking to WeChat

Not long ago, people in China would need to visit a posh, stylish mall for luxury shopping. In China, Louis Vuitton, Cartier, Bulgari and other luxury brands are now connecting and selling to millions of customers through WeChat . Many know WeChat as China's largest messaging app, and perhaps how it has over time morphed into an all-in-one ecosystem that lets one chat, run errands, hire services, and shop for an infinite list of things.