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Bank wars: Competition for customers heats up as BofA, JP Morgan Chase enter the retail market

Patty Tascarella
Bank wars: Competition for customers heats up as BofA, JP Morgan Chase enter the retail market

If you want to see how intense the competition for retail customers is among the nation’s largest banks, just look to The Waterfront in Homestead. The Waterfront is where PNC Financial Services Group Inc. planted its prototype branch in April, a sort of lab to test concepts to be deployed throughout the hometown bank’s footprint. It is where JPMorgan Chase & Co. secured a location for one of its first six Pittsburgh branches.