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SiriusXM's Essential streaming service doesn't need car satellite radios

Mariella Moon
SiriusXM's Essential streaming service doesn't need car satellite radios

SiriusXM is hoping to carve a place for itself on your phones and smart speakers. The company mostly associated with in-vehicle entertainment has launched a purely online streaming service called SiriusXM Essential. Matt Epstein, the company's VP of marketing, told the publication that SiriusXM introduced Essential to attract younger audiences.