U.S. Markets open in 2 hrs 5 mins

[$$] Vittorio Colao rang the changes at Vodafone — not on a BlackBerry

Matthew Vincent

back in 2008, it was a mobile phone operator pinning its hopes on the new BlackBerry Storm handset — a device that had no WiFi connectivity and required users to master a revolutionary “popple dome” screen, which functioned as a giant button. Thankfully, Mr Colao has since provided a much needed upgrade, a cleaner design and more effective City communications — for the company, as well as for 556m customers. Upgrading the business involved turning a consumer-focused 3G, or even 2G, network operator into a converged broadband, TV and telecoms provider.