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These Japanese Brands Are Beating U.S. Rivals in China's 'New Retail' World

Alex Frew McMillan

Japanese retailers are doing a better job than their U.S. rivals in selling into those "shops." Increasingly, they don't care if the sales are offline or online. The pace, like most things in China, is electric. Before China's capitalist-leaning reforms truly kicked in, the merchandise in all stores was kept behind counters, and consumers stood on the other side.