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Amazon Adds a Second Prime Day--Here's Why That Actually Matters

Amazon Adds a Second Prime Day--Here's Why That Actually Matters

Just like pumpkin spice season now starts in August and holiday music can be heard in some stores as early as October, "last chance" sales are also becoming a year-round phenomenon. Traditionally, each year had two major shopping days: Cyber Monday in November and Amazon 's Prime Day in July. Created in 2015 to celebrate the retail giant's 20th birthday, Prime Day has morphed into an annual event in which those who have Amazon's paid subscription service get two days of discounts on many popular brands and in-demand items.