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How Coke Consolidated is simplifying for the new year

Ken Elkins
How Coke Consolidated is simplifying for the new year

The Charlotte-based bottler of Coke products is dropping “Bottling” from its name to become Coca-Cola Consolidated Inc. (NASDAQ: COKE), effective Jan. 1, 2019. “We decided to change our name to Coca-Cola Consolidated Inc. in order to simplify our legal name and to reflect how we are already commonly known in the marketplace," says Frank Harrison, Coke Consolidated CEO. During an October interview with the Charlotte Business Journal, Harrison, Coke Consolidated CEO, acknowledged that the former name of the company could be too long and easily confused with The Coca-Cola Co. (NYSE: KO), the Atlanta-based that supplies Coke Consolidated with the ingredients for its beverages.