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Starbucks has mastered the art of corporate contrition

Oliver Staley
Starbucks has mastered the art of corporate contrition

Let’s start by saying Starbucks’ afternoon of racial-bias training is unlikely to work. A few hours of training isn’t long enough to change behavior, particularly without regularly scheduled follow-up sessions. Many of the methods used to overcome implicit bias have been found ineffective. And mandatory training can backfire by breeding resentment. Given that, Starbucks’ decision…