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People are willing to pay nearly twice as much for plant-based milk

Jeanette Settembre
People are willing to pay nearly twice as much for plant-based milk

Got plant-based milk? Sales of plant-based varieties have grown 6% over the past year, now comprising 13% of the entire milk category, new data released this week from The Good Food Institute and Plant Based Foods Association show. Consumers are making the switch for health reasons, intolerance to dairy, ethical concerns about animal abuse in modern dairy farming practices, or simply for wanting another alternative to dairy, even if they have to pay more for it, industry experts say.