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Chipotle Taps Taco Bell Chief Brian Niccol As Its Next CEO

Maggie McGrath

For years, Chipotle was considered an "upscale" version of Taco Bell. But now, in the wake of food safety scandals that have rocked its reputation and once-sterling sales, the fast-casual pioneer is turning to the head of its fast-food peer to replace its outgoing chief executive, Steve Ells.