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Pepsi adds hydration station to its bottle-reduction strategy

Anne Stych
Pepsi adds hydration station to its bottle-reduction strategy

Pepsi plans to launch a hydration platform that offers plain and flavored waters at select workplaces, universities, and hospitality venues, part of the beverage manufacturer’s effort to reduce plastic bottle waste and capitalize on the growth of low- and no-sugar drink consumption. The PepsiCo, Inc. (NASDAQ: PEP) hydration platform includes a drink dispenser, a smartphone app and a personalized QR code sticker for reusable bottles that allows the dispenser to “recognize” their drink preferences, like favorite flavors and carbonation levels. It also lets them know how many plastic bottles they have avoided using by using the hydration station instead of throw-away options.