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Burger King Matches a Key Wendy's Menu Offer

1
TheStreet.com
·3 min read
Burger King Matches a Key Wendy's Menu Offer

Restaurant Brands International fast-food giant Burger King has typically been known as the silver medal holder in the race for the top fast-food brand. For several years, the King sat on a throne just beneath McDonald's , which is the top performer by far. One of Burger King's strongest assets is its brand recognition -- as evidenced by the recent success of its infectiously catchy "Whopper Whopper Whopper Whopper" earworm jingle that has taken the internet by storm.

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