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Walmart's Image Takes a Dive Despite Effort to Alter Narrative

Matthew Boyle
Walmart's Image Takes a Dive Despite Effort to Alter Narrative

Walmart has boosted wages, set ambitious sustainability goals and is pledging to promote more women into senior leadership -- but Americans are still souring on the iconic brand. After a recent peak in 2016, when the company said it would invest billions in stores and online to win back customers, public perception has declined for two straight years, according to the Reputation Institute, a research and advisory firm. “Doing the right thing is one thing,” said Stephen Hahn-Griffiths, chief reputation officer at the institute, referring to Walmart’s worsening numbers.