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Google created a fake pizza brand to test out creative strategies for YouTube ads

Anthony Ha
Google created a fake pizza brand to test out creative strategies for YouTube ads

Google's Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions. Ben Jones, creative director at Unskippable Labs, explained that there are certain axioms among advertisers that are never really put to the test.