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Revlon Tumbles On Nielsen Data

Rob Lenihan

tumbled to a four-month low Tuesday after analysts from Jefferies noted that Nielsen data showed the cosmetics group's recent sales declines had far outpaced those of its rivals. Data tracking sales over the four weeks ending on February 23 showed Revlon sales falling 15%, Jefferies highlighted, well ahead of figures posted for rivals such as Coty Inc. After reviewing the Nielsen data, Jefferies Stephanie Wissink noted that mass beauty sales fell 4% in the trailing 4 week period, with all categories stepping lower.