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With Hill City, Gap Is Taking on a Red-Hot Lululemon

David Marino-Nachison

It’s hard not to think of (LULU) Athletica (ticker: LULU), shares of which have posted a near-doubling in 2018. Much of that is based on optimism about the men’s business, recently more than a fifth of its total revenue. “Hill City is our response to consistent feedback from customers looking for a premium men’s product that combines highly technical fabrications, performance and style,” Gap CEO Art Peck said in a press release.