U.S. Markets open in 4 hrs 19 mins
  • S&P Futures

    4,395.25
    +15.50 (+0.35%)
     
  • Dow Futures

    34,862.00
    +141.00 (+0.41%)
     
  • Nasdaq Futures

    14,985.75
    +33.00 (+0.22%)
     
  • Russell 2000 Futures

    2,225.90
    +15.00 (+0.68%)
     
  • Crude Oil

    71.93
    +0.67 (+0.94%)
     
  • Gold

    1,813.50
    -8.70 (-0.48%)
     
  • Silver

    25.43
    -0.14 (-0.55%)
     
  • EUR/USD

    1.1886
    +0.0010 (+0.0832%)
     
  • 10-Yr Bond

    1.1740
    0.0000 (0.00%)
     
  • Vix

    18.86
    +0.62 (+3.40%)
     
  • GBP/USD

    1.3913
    +0.0029 (+0.2115%)
     
  • USD/JPY

    109.1500
    -0.1590 (-0.1455%)
     
  • BTC-USD

    38,540.09
    -959.68 (-2.43%)
     
  • CMC Crypto 200

    935.27
    -25.63 (-2.67%)
     
  • FTSE 100

    7,102.22
    +20.50 (+0.29%)
     
  • Nikkei 225

    27,641.83
    -139.19 (-0.50%)
     

The Next Battle in the Streaming Wars: Churn

·4 min read
The Next Battle in the Streaming Wars: Churn
In this article:
  • Oops!
    Something went wrong.
    Please try again later.

There are now well more than a handful of premium direct-to-consumer streaming options for American consumers. Consumers canceled 20% of their subscriptions in the last six months of the year, up from 15% in 2019 (when there wasn't a raging pandemic). There's really only one big reason consumers sign up for or cancel a subscription: content.