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Boston Beer on Hard Seltzer Innovation: The Luster Has Been Lost

·3 min read
Boston Beer on Hard Seltzer Innovation: The Luster Has Been Lost
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Investors sold off Boston Beer's (NYSE: SAM) stock last week after the company dramatically lowered its outlook for the fiscal year. Rather than boom over the early summer months, the hard seltzer beverage niche slowed. In a conference call with Wall Street analysts, Boston Beer's management team sounded confident about the business despite the disappointing Q2 results.