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Could a U.S- China Trade Deal Boost Game Makers? It May Not Be That Simple

Annie Gaus

For U.S. gaming companies, China is a tantalizing opportunity that comes at a very high cost. As trade talks plod along, some game publishers have been opening up on how they're approaching the valuable market. "China, I think, as everyone would acknowledge, China is a very particular marketplace," EA CEO Andrew Wilson told investors on a Feb. 5 earnings call.