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[$$] Apple Launches Bigger, Pricier iPhones

[$$] Apple Launches Bigger, Pricier iPhones

CUPERTINO, Calif.—Apple Inc. on Wednesday unveiled its biggest and most expensive iPhone lineup ever, making a bet that larger screens can persuade millions of iPhone owners to not only upgrade to a new device but also fork over more money than they spent in past years. A year removed from the 10th anniversary of a product that turned it into the world’s most valuable company, Apple sought to enliven its flagship device with standard improvements like speedier processors and longer-lasting batteries while also touting innovative features like photo-editing tools and new haptic-touch technology. Apple's got not one but three new iPhones—all with different sizes, specs and prices. Apple bumped up the price of its highest end phone by $100 with the introduction of the $1,099 iPhone XS Max, a plus-size, 6.5-inch version of last year’s anniversary model.