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GameStop hopes renovations will keep its retail stores alive

GameStop hopes renovations will keep its retail stores alive

GameStop thinks it has a way to keep its stores relevant as downloads take hold : revamp the stores themselves. The chain has unveiled a team-up with designers at R/GA on a pilot program to renovate stores and give them a "place in the video gaming culture." The concept stores will have layouts and purposes meant to appeal more directly to gamers. You'll have new ways to try games before buying them, shops that cater solely to retro games and hardware, and even esports competitions with "homegrown" leagues.