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Plantronics rebrands as Poly to get its groove back

Plantronics rebrands as Poly to get its groove back

Plantronics was close to being acquired by Logitech last year, but unfortunately that deal fell through. Now Plantronics, best known for being one of the first companies to make Bluetooth headsets, is trying to craft a new image. Together with Polycom, the teleconferencing outfit it snapped up a year ago , they're rebranding as Poly -- a punchier name meant to show they're not stuck in the past.