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Music streaming services turn to original content, bundled services in a digital-first world

Shelby Vaculin

As the pay-to-stream model continues to drive the digital music industry, streaming services are looking to original content and bundled services to increase profits. Spotify’s acquisition of Gimlet Media and Apple’s deal with Verizon are two recent examples of this move. Both Wall Street and players within the music industry see the benefits of expanding audio streaming service offerings.