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Under Armour isn’t giving up its efforts to break out as a fashion brand

Marc Bain
Under Armour isn’t giving up its efforts to break out as a fashion brand

At Milan Fashion Week on Sunday (June 17), the Under Armour logo got a prominent turn on the runway. It was all over the new collection by the high-end, streetwear-fashion hybrid Palm Angels, popping out from hoodies, crewneck sweatshirts, jackets, and other items. And Under Armour is undoubtedly hoping everyone watching felt like the logo…