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Loudoun United lands jersey sponsor. And a place for visiting teams to crash.

Michael Neibauer
Loudoun United lands jersey sponsor. And a place for visiting teams to crash.

The National Conference Center in Leesburg has struck a far-reaching deal with Loudoun United, agreeing not only to be the team’s jersey sponsor for its inaugural season, but also to host visiting teams, youth teams and all guests of events taking place at Loudoun United Stadium. “In soccer there isn’t a more highly sought-after opportunity than the front of jersey partner as it essentially takes on the identity of the club,” Adam Behnke, Loudoun United FC chief operating officer, said in a statement. “We couldn’t think of a better, local partner to embark on this historic first-of-its-kind journey in Loudoun County.” The 1 million-square-foot National Conference Center, the fifth largest hotel in Greater Washington, is best known as a home for hosting federal government-related events, though it has been working to diversify its base of users under the relatively new ownership of Stoneleigh Capital LLC and PCCP LLC. The 65-acre venue offers 917 guest rooms and 265,000 square feet of meeting and function space, including the West Belmont Place Event Center with ballroom seating for up to 1,800 guests.