Cracks Are Forming in Ad Spending. Google and Meta Stock Could Take a Hit.

Loop Capital analysts on Thursday expressed worries about the impact of slowing ad revenue on Alphabet and Meta Platforms They’re not the only ones concerned about the fate of the ad-based internet sector. And while small- and medium-business spending has held up better than expected, Erickson said, he believes more could trim their advertising dollars as inflationary pressures persist.