(Adds details from report)
Aug 15 (Reuters) - Cosmetics maker Revlon Inc has tapped Goldman Sachs Group Inc to explore options for its business, Bloomberg reported on Thursday, citing people familiar with the matter.
Shares of the company rose as much as 15% on the news.
Revlon, backed by billionaire Ron Perelman, has been struggling to grow sales in a competitive market that houses several upstarts and bigger companies such as L'Oreal and Estee Lauder.
Revlon is exploring all options, including a sale of parts or all of the business, the Bloomberg report said, adding that no deals have been reached at this time. (https://bloom.bg/2yX92G3)
The company, now headed by Ron Perelman's daughter Debra, did not immediately respond to a Reuters request for comment. (Reporting by Nivedita Balu in Bengaluru; Editing by Maju Samuel)