The rise of ecommerce has most certainly changed the way we shop.
According to Sharon Zackfia of William Blair, online commerce now represents 10 percent of all retail sales in the U.S. (excluding auto and gas) and growing at a pace approximately three times that of the broader retail index.
Few doubt this trend will show any signs of reversing any time soon, which has caused some panic among retail investors. But the analyst noted this trend doesn't in any way imply that retail is dead or dying, a view shared among other analysts as at the end of the day many online-only players continue to face an "uphill battle" especially in leveraging scale.
As such, Zackfia stated that companies with "rational" retail footprints, a strong ecommerce presence with a focus on omnichannel initiatives will emerge as winners.
Zackfia went on to present a list of the top 10 companies that are poised to win in as the digital revolution continues to play out over the years.
- Amazon.com, Inc. (NASDAQ: AMZN)
- Procter & Gamble Co (NYSE: PG)
- Starbucks Corporation (NASDAQ: SBUX)
- TJX Companies Inc (NYSE: TJX)
- Ulta Beauty Inc (NASDAQ: ULTA)
- Lululemon Athletica inc. (NASDAQ: LULU)
- Nordstrom, Inc. (NYSE: JWN)
- RH (NYSE: RH) (Restoration Hardware)
- e.l.f. Beauty Inc (NYSE: ELF)
- Duluth Holdings Inc (NASDAQ: DLTH)
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