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$18.9 Million Bugatti "La Voiture Noire" Is the Most Expensive New Car Ever Sold

Photo credit: Bugatti
Photo credit: Bugatti

From Road & Track

What do you get the Bugatti enthusiast who has everything? How about "La Voiture Noire," a Chiron-based one-off built to celebrate the 110th anniversary of the Bugatti brand-one that pays subtle tribute to the Type 57 Atlantic.

Photo credit: Bugatti
Photo credit: Bugatti

Just unveiled at the 2019 Geneva Motor Show, La Voiture Noire is a carbon-fiber special edition chock full of references to Bugatti history. Check out the C-line bodyside character feature-a Bugatti tradition since the original Veyron-and the six tailpipes, a nod to the Type 57.

Photo credit: Bugatti
Photo credit: Bugatti

Like all modern Bugattis, La Voiture Noire (French for "the black car") is powered by a quad-turbo W-16 engine. In this guise, the monster motor kicks out 1479 hp and 1180 lb-ft of torque, which should be sufficient.

Photo credit: Bugatti
Photo credit: Bugatti

What's the price of all this exclusiveness? A cool €11 million before tax, or $12.45 million at today's exchange rates. With taxes, the total came to €16.7 million, or roughly $18.9 million. That makes La Voiture Noire the most expensive new car ever sold. Clearly, the customer in question isn't just a fair-weather Bugatti fan. Rumor has it that the unnamed buyer of this extreme machine is none other than former Volkswagen Chairman Ferdinand Piech, the man who brought Bugatti into the VW Group back in 1998 and who championed the super-luxury brand's W-16 engine.

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