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13 Brands That Shamelessly Tweeted About Shark Week

Laura Stampler

wendy's shark week twitter

Twitter @Wendys

Wendy's Shark Week effort.

"Shark Week" might be over, but many brands — and not just The Discovery Channel — took advantage of the celebrated TV phenomenon.

It's almost impossible for a socially active company to resist piggybacking onto any news event's buzz. Just look at what happened when the royal baby was born. 

Here are the good, the bad, and the corny ways advertisers tried to turn "Shark Week" into a brand-relevant social event. Shockingly, Oreo didn't get in on the fun.


VW wasn't jumping on a bandwagon — the car company was a major "Shark Week" sponsor. It even turned a VW Beetle convertible into an underwater shark cage. Here's what Volkswagen tweeted:

Take the Beetle Convertible on a Subaquatic Roadtrip. http://t.co/f0HuBDlwoo #VWSharkWeek #VW #Sharkweek https://t.co/Ht9HBtmpeW

— Volkswagen USA (@VW) August 7, 2013


Airbus drew shark teeth on its aircraft to celebrate:

In honour of @SharkWeek on @Discovery US, check out our #A320 equipped with #Sharklets – watch out for the teeth! pic.twitter.com/qgED1iLF57

— Airbus (@Airbus) August 9, 2013


The blood-stain remover bought this promoted tweet:

We get out blood stains, too. #TidePower #SharkWeek https://t.co/l4tDM4A62b

— Tide (@tide) August 5, 2013

The Weather Channel

This promoted tweet explains how Sharknados might happen:

#HurricaneWeek ~ it’s a bad week to be a shark! http://t.co/w4cPSrqWE2

— The Weather Channel (@weatherchannel) July 31, 2013


Owned by Volkwagen Group, Audi got in the action too:

Just when you thought it was safe to go into the parking lot… http://t.co/rpERSvnTnr via @AudiForLife pic.twitter.com/tunTWkxN64

— Audi (@Audi) August 9, 2013


A shark fin does look suspiciously like a Doritos chip:

This week, the snacker becomes the snack. pic.twitter.com/FjX3oAhENE

— Doritos (@Doritos) August 4, 2013


CHOMP CHOMP CHEW CHOMP CHOMP CHOMP CHEW CHOMP CHOMP CHEW CHOMP <-- We totally haven't been watching TV this week pic.twitter.com/fO9kaFW95t

— Trident Gum (@tridentgum) August 9, 2013


We don't suggest doing this with your laptop:

Taking a byte out of #SharkWeek. Check out the technology inspired by sharks http://t.co/QNK5vrHZ8m pic.twitter.com/uw7Nzo0UP6

— Intel (@intel) August 9, 2013


Even the fine art world can't stay away:

In the wise words of 30 Rock's Tracy Jordan: "Live every week like it's #SharkWeek." http://t.co/DLvK3GUcVH (Aaron Johnson. "Shark...

— Museum of Modern Art (@MuseumModernArt) August 8, 2013


Retweet if you enjoy #sharkweek as much as the #Klondike polar bear. http://t.co/PCPgPvGXsl

— Klondike® (@Klondikebar) August 8, 2013


The burger bites back:

It's a bad week to be delicious. #SharkWeek pic.twitter.com/Hn2iArgJYE

— Wendy's (@Wendys) August 5, 2013


Making everyone's childhood dream come true:

#SharkWeek starts this Sunday!! We are kinda excited!! pic.twitter.com/fTLDIHlGQO

— K'NEX Brands (@KNEX) August 2, 2013

Red Bull 

Could have tried harder:

Ocean. Swim in it. We dare you. #sharkweek

— Red Bull (@redbull) August 9, 2013

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