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2019 Asia Pacific Gift Cards and Incentive Cards Market Intelligence Report with Forecasts to 2023

DUBLIN, May 9, 2019 /PRNewswire/ -- The "Asia Pacific Gift Cards and Incentive Cards Market Intelligence - Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour" report has been added to ResearchAndMarkets.com's offering.

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This offering is a bundled offering, combining 10 countries (Australia, China, India, Indonesia, Japan, Philippines, Singapore, South Korea, Malaysia, Thailand).

Each country report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Asia Pacific. With over 150 KPIs at country level, these reports provides comprehensive understanding of gift and incentive card market dynamics.

  • Gift cards: Drawing from proprietary survey results, the country reports provide in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card type, and market share by retail categories.
  • Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Corporate incentive & loyalty cards: Each country report provides detailed market dynamics of corporate incentive cards, broadly segmented in four categories - consumer incentive card, employee incentive card, sales incentive card, and festival & other. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
  • Digital gift card analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers and by occasion.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.
  • Retail spend: Breaks down retail spend across 12 categories / sectors to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides market share of closed loop gift cards by key retailers.

Report Scope

  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Asia Pacific.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in Asia Pacific: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

For more information about this report visit https://www.researchandmarkets.com/r/19t9oc

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