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LG's new rollable OLED TV concept unfurls from the ceiling

Jessica Conditt
Senior Editor
LG

Last year at CES, LG was all about the Signature Series OLED TV R, a 65-inch television that rolls up from a brushed aluminum base -- a device we saw the bare bones of a year early courtesy of its screen-manufacturing arm. At CES 2020, LG Display will unveil the latest iteration of its rollable TV line, a 65-inch, UHD OLED display concept that rolls down from the ceiling (though hopefully not only brushed aluminum ones). The company says the screen "can be pulled down when desired and rolled up when not in use," maximizing space.

This small change wasn't as simple as flipping a roll-up TV upside-down. LG Director of New Product Development Tim Alessi told CNET last January, "The first model of rollable OLED was designed to roll up only. Even if a professional were to figure out a way to hang it from the ceiling, there is no mechanism to re-orient the picture, so it would appear upside down. It's also likely that mounting it from an 8-foot ceiling would result in the panel being too high for comfortable viewing anyway."

There are no specifics yet regarding how LG Display has resolved the ceiling-height issue, but things should become clear at CES 2020 next week.

LG is bringing a handful of other new displays to the show, including three designed specifically for flight: a series of 55-inch OLED video walls for airplane cabins; a 55-inch Full HD Transparent OLED display that acts as an aisle partition and screen; and a 65-inch UHD Bendable OLED screen that's flexible at both ends, designed specifically for first class.

LG Display POLED tech for CES 2020

For more grounded consumers, there's the 88-inch 8K Cinematic Sound OLED display with an 11.2 channel system, and the 77-inch UHD Film Cinematic Sound and Wallpaper OLED with a wafer-thin screen. The sound systems are embedded into both of these displays. A 48-inch OLED concept doesn't include speakers, but it does add a new size option to the lineup. In automotive tech, LG will show off its Plastic OLED displays in a variety of sizes. And finally, for commercial spaces, there are LG's interactive in-TOUCH displays, including an 86-inch LCD screen that acts as an electronic whiteboard, with the ability to read four pens simultaneously.

LG previously revealed a few non-display gadgets it'll bring to CES 2020, including an indoor vegetable cultivator and AI-driven soundbars.