63 percent of brands have trouble generating leads and increasing website traffic - but DesignRush found that utilizing the latest digital platforms can be the key to achieving meaningful business growth.
NEW YORK, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Research found that 63 percent of brands cite increasing website traffic and leads as their top marketing challenge.
However, the digital landscape is constantly evolving and adding new, innovative platforms that cultivate long-term success for businesses.
By partnering with digital agencies and utilizing the latest digital platforms, brands can reinvigorate their campaigns and strategies, capture new consumers, increase website traffic, and generate valuable leads that will grow the business quickly but sustainably.
DesignRush.com, an agency directory and ranking site, discovered the latest digital platforms that will help businesses grow effectively in 2019.
These leading digital platforms include:
1. Paid Mobile Search
While traditional search engine optimization and desktop paid search is still an important digital marketing tactic, DesignRush determined that brands should pay more attention to paid search on mobile devices.
For instance, over 46 percent of Americans check their smartphones before getting out of bed. Plus, more than 51 percent of smartphone-owning consumers discover new brands and products while searching on their mobile devices.
Although there are several valuable search engines, brands should focus on Google if necessary. Google produces up to 96 percent of all mobile search traffic, solidifying its place as the top search engine of 2019.
To ensure a successful mobile search campaign, brands should follow best practices such as:
- Optimize their website and landing pages for mobile.
- Separate text and imagery within the ads.
- Continually test ads, analyze results, and adjust campaigns to ensure optimal performance.
This year, 17 percent of marketers plan to incorporate podcasting initiatives with their 2019 digital marketing strategy – and for good reason.
Podcasts are the top audio-based way that consumers spend their time. Plus, 27 percent of men and 24 percent of women listen to podcasts monthly – and that number is steadily growing.
Therefore, brands can reach a dedicated and constantly expanding consumer base through well-branded podcasts.
There are several ways in which brands can utilize podcasting to grow their business, including:
1. Creating their own branded podcast.
2. Appearing as a guest on other podcasts.
3. Pair podcasts with other content marketing efforts, such as blogs and social videos.
Brands can reap many rewards from strategic podcasting efforts, such as:
- Positioning themselves as an industry expert.
- Increasing brand awareness and trust.
- Improving SEO and adding links directing others to their website.
- Fostering a strong and more intimate consumer-brand relationship.
- And more!
3. Messaging Apps
Because so many consumers use their smartphones so often, encouraging brand interactions through messaging apps is a fool-proof way to converse with customers easily.
In fact, WhatsApp has over 1.5 billion global users. In addition, Facebook Messenger messages have an open rate of up to 80 percent within the first hour of sending.
The most popular messaging apps that brands can capitalize on include:
2. Facebook Messenger
Research shows that 24 percent of marketers will add messaging applications to their content marketing initiatives in 2019. Plus, nearly 2.5 billion people will use messaging apps by 2021.
Brands can use messaging apps to help with many initiatives, including:
- Customer service.
- eCommerce order tracking.
- Aggregating reviews.
- Sharing the brand story.
- Product promotion.
- Fostering direct sales.
- And more!
Although integrating these digital campaigns into existing strategies can be complex, partnering with a leading digital agency can make the transition seamless and ensure that each initiative is properly optimized to achieve specific brand goals.
"The best digital agencies have the knowledge and expertise to determine which platforms will achieve certain objectives. Then, they can build strategic campaigns around those goals," says DesignRush Founder and Executive Director Gabriel Shaoolian. "When brands partner with digital agencies, they increase the likelihood that their campaign will be set up properly. Plus, they gain access to a dedicated team that can continually track performance and optimize as needed to deliver consistent results. That is the real key to long-term digital success in 2019."
DesignRush's Agency Listing section features the top local and global digital agencies. Some of the best digital agencies from around the world include:
Crowdform is a technology, design and innovation studio based in London. They work with brands, startups and entrepreneurs to build visionary digital products, services and companies.
Visit Crowdform online at: https://www.crowdform.co.uk/
2. The Axis Agency
Axis puts culture at the core of content-driven, digital-forward marketing campaigns for leading brands looking to engage the whole market. As America becomes more diverse, and cultures and identities blend into a poly-cultural reality, traditional mass marketing and demographic-based targeting have become obsolete. Axis' "whole market" approach helps leading brands uncover universal insights that allow for the personalization of campaigns to ensure maximum relevance across multiple cultures, languages, markets and mediums.
Visit The Axis Agency online at: http://www.theaxisagency.com/
Deprigo is a full-service agency specializing in healthcare and non-profits. They provide digital marketing, promotional product, and print services. As a full-service digital agency, Deprigo can take a concept and create a full campaign for websites, digital marketing, SEO, tailored social media strategy, custom swag, or print collateral.
Visit Deprigo online at: https://deprigo.com/
4. Design House Agency
Design House is an award-winning boutique digital marketing agency with a team of pioneer marketing strategists, web designers and digital junkies obsessed with marketing, websites and growth-driven analytics.
Visit Design House online at: https://designhouseagency.com/
5. Diaz & Cooper Advertising
Diaz & Cooper Advertising is a dedicated team of digital marketers who help travel, tourism, transportation and eCommerce brands grow bookings and build their business online. They increase online revenue through a proven, data-driven process that combines customer value optimization and HubSpot inbound marketing. Starting with the customer value journey workshop as their roadmap, they build and optimize websites that work like salespeople, then drive traffic, leads and conversions.
Visit Diaz & Cooper Advertising online at: https://www.diazcooper.com/
6. E2M Solutions Inc.
What do businesses really want when they go digital? They want to shine, outdo the competition, make a name for themselves and conquer the online world. Brands that dream of a successful website, unending website traffic, an undeniably effective online presence, and top ranks on search engines can partner with E2M to achieve that.
E2M Solutions provides their services to businesses regardless of the industry and the operational stage they're in. Whether brands want E2M Solutions to design and develop a website, generate traffic, or grow business profits, E2M will deploy its best resources to bring the desired results.
Visit E2M Solutions Inc. online at: https://www.e2msolutions.com/
7. Evolution Labs
Evolution Labs provides result-driven website design, builds eCommerce and CMS-based solutions, and develops mobile apps. Their mission is to create a strong online presence for their clients, helping them communicate their message, highlight their business value and reach their goals.
Visit Evolution Labs online at: http://www.theevolutionlabs.com/
8. Fireworx Marketing
Fireworx is a marketing, creative and digital agency, providing solutions that help clients disrupt their market. They create a more compelling competitive advantage so businesses better resonate with their target customers, driving a greater return on marketing investment.
Fireworx was founded on the simple belief that marketing has never been more accountable. Unlike other agencies that charge big fees without taking responsibility for campaign performance, clients will discover that Fireworx works differently.
Visit Fireworx online at: https://www.fwx.co.uk/
9. HMG Creative
HMG Creative is an award-winning digital agency that fuses marketing intelligence and creative problem-solving to produce the most creative, memorable, and effective communications possible for their clients. Their team consists of passionate entrepreneurs, brand strategists, visual designers, strategic developers, and top-of-the-line consultants who stay up-to-date with new business strategies, and are committed to supporting each client's business, day-in and day-out.
Whether engaged in a single project or in an entire marketing initiative, they consider themselves members of their clients' teams, working with them as if HMG Creative was building their own brand. Their proven methods take stock of the obstacles in their way and consistently arrive at a viable approach to effectively eliminate them. From initial concept to finished execution, HMG Creative collaborates with brands to visually charge their message with the authenticity of their own unique and memorable voice to stand out from the crowd.
Visit HMG Creative online at: https://hmgcreative.com/
10. IMA | Influencer Marketing Agency
IMA is the leading agency for digital influencer marketing. IMA helps brands engage and activate audiences worldwide through top influencers, such as bloggers, vloggers and social media influencers. Using their unique expertise, they develop and execute creative influencer marketing strategies to amplify each brand's story at scale and reach billions of people.
Visit IMA | Influencer Marketing Agency online at: https://imagency.com/
11. Lab Digital Agency
Lab is an award-winning independent digital agency that offers a full suite of digital services, uniquely mixed with a blend of neuromarketing, psychology and behavioral economics. Founded over 15 years ago, the agency has 55 full-time staff with offices in Soho and Cape Town. Clients include Sage Pay, Wax Lyrical, Snap-on Tools, System1 Group, Lendlease, Collinson and Keith Prowse. Lab works with enterprise-level organizations to implement successful digital strategies and to design, build and market digital brands and experiences.
Visit Lab Digital Agency online at: https://lab.co.uk/
Levo is a web design, branding, advertising, SEO and digital marketing agency in Tulsa. They believe that discovering why consumers and brands do what they do is the way to increase a return on investment, attract more loyal customers and reach business goals.
Visit Levo online at: https://www.golevo.com/
13. Littlefield Agency
Founded in 1980, Littlefield Agency is focused on the science and art of using marketing and advertising to do the heavy lifting for companies to increase their sales revenue year-over-year, for both consumer and B2B brands. While they still represent consumer brands located in their region, over the past ten years, Littlefield Agency has developed a particular national specialty niche working with B2B brands who sell through an authorized dealer network located across North America.
Littlefield Agency is known for their ability to find the most relevant emotional connection between a brand and its best customers and prospects. They use that insight to better position the brand against their competitors and deliver a very focused, relevant message strategy using the art of storytelling in a compelling and engaging way to hook prospects and pull them into the sales cycle.
Visit Littlefield Agency online at: https://littlefieldagency.com/
14. Local Search Group Digital Marketing
Ranked as one of the fastest growing agencies in the nation by Inc. Magazine's Inc. 5000 list, Local Search Group provides custom and modern digital marketing solutions for clients in the automotive, retail, furniture and medical industries. As consumers spend more time online, comprehensive, integrated digital and mobile marketing campaigns continue to grow in importance. Their skilled team develops custom digital marketing campaigns that drive buyers to a website and generate leads that translate into sales. They offer custom support, allowing clients to focus on what they do best – running their business.
Visit Local Search Group online at: https://localsearchgroup.com/
Macquarium helps their clients create transformative customer experiences for a digital world. Their design thinking approach delivers both customer and business success by exploring the common ground between customer needs and business objectives to inspire innovative customer experiences. Macquarium helps brands select the technology platforms to enable their digital self-service and automation capabilities. Then they activate digital platforms with insights-driven experiences to drive engagement, conversion, and loyalty. Their team ensures that goals are established, metrics clearly defined and that the appropriate tracking mechanisms are in place to test and optimize against. Macquarium also offers data and insight-driven experience optimization services.
Visit Macquarium online at: https://www.macquarium.com/
16. NANOWEBGROUP Ltd.
NANOWEBGROUP helps brands, startups, and enterprises create bold new ideas and bring them to life. As a design and technology company, they leverage the most advanced software applications, AI technologies, and subject matter expertise to design products, platforms, and services that deliver a massive impact. They are active partners who do everything they can for the success of their clients.
Visit NANOWEBGROUP Ltd. online at: https://nanowebgroup.com/
17. Norderbergs Media
Norderbergs is a full-service digital agency, meaning they offer comprehensive service through various digital channels. Norderbergs is based in Visby, Sweden, and has a lot of skilled and experienced experts on their team. They deliver many types of digital services with great results.
Visit Norderbergs Media online at: https://www.norderbergs.com/
18. RGWiT Services
RGWiT Services provides many online solutions for brands They offer total business analysis services for complete engineering solutions, the development of custom software aimed at solving business projects, and complete support from A to Z for clients' end users and partners.
RGWiT also has its own web agency to help brands connect with the world in digital style, and offers assistance with private documents cloud, backup and more. They not only develop, support and update projects, but they also take care of running them and keeping them safe.
Visit RGWiT Services online at: https://www.rgwit.be/
19. S3 Media
S3 Media links creativity with technology to deliver creative marketing solutions designed to increase brands' market position. The S3 Media Group offers expert help with single communications projects and turnkey production services for branding, positioning, content development, creative concepts, graphic design, and electronic production for print or online delivery.
S3 is dedicated to leveraging visual communication within advertising, marketing, and public relations as a key component of business growth. S3Media believes that brands should be bold, beautiful, informative, and inspirational. They help clients capitalize on their unique selling proposition to improve brand awareness and the overall understanding of products or services.
Visit S3Media online at: http://s3media.net/
20. Smashed Media
As a results-focused digital marketing agency, Smashed Media understands that excellence requires bold ambition, incredible talent and a culture that believes people and brands are smarter together. With vast experience in web development, graphic design, digital marketing, branding and corporate identity development, Smashed Media can optimize each brand's position and help clients SMASH the competition. They seamlessly integrate technology, data, and design into their work in order to incite business growth and enable next-generation user experiences.
Visit Smashed Media online at: https://smashedmedia.com/
21. Suits & Sandals
Suits & Sandals is a brand communications agency located in Brooklyn, NY. They are equal parts brand consultancy, digital agency and communications firm. They blend research, technology, design and messaging into comprehensive human-centered communications strategies and infrastructure.
Suits & Sandals was founded in 2011 as a web design studio and quickly realized that instead of simply providing services, they could develop and implement true strategies to connect people and solve problems. They are a small team that can impact clients in a big way – especially those that have trouble identifying, engaging, informing, inspiring or retaining their audience.
Visit Suits & Sandals online at: https://www.suits-sandals.com/
22. The Mega Agency
The Mega Agency is a full-service digital agency. They connect the dots between technology and creativity to help clients engage customers and ultimately increase revenue. The Mega Agency works with startups, entrepreneurs, as well as mid-sized businesses looking to leverage modern strategies to grow their business.
Visit The Mega Agency online at: https://themega.agency/
23. Top Marketing Agency
Top Marketing Agency is a full-service digital marketing company, specializing in providing results-oriented internet marketing solutions to businesses throughout North America. Their interactive marketing campaigns are designed to improve brand awareness, increase traffic, sales and profit, reduce overhead costs and maximize conversion rates. As a Google, Facebook and YouTube-certified partner, they have the proven results that brands can rely on when it comes to maximizing digital marketing return-on-investment.
Visit Top Marketing Agency online at: https://topmarketingagency.com/
Trellis is a forward-thinking digital agency and information technology company that focuses on building scalable and effective websites for clients. Their tactical approach to improving brands' web presence focuses on four major targets: Strategy, design, technology and operations, and post-launch maintenance and marketing. Trellis's capabilities allow them to plan and design a solution that not only meets specific goals and budgets, but will also scale with brands as they grow.
Visit Trellis online at: https://trellis.co/
UNION is a full-service digital agency that creates experiences that help brands thrive. They believe that in order to be relevant in today's marketplace, brands must lead with a digital-first philosophy. UNION crafts engaging digital experiences, integrated campaigns, and inspiring productions that are built on strategy and driven by data. The heart of what they do is help brands create meaningful and enduring relationships with highly connected consumers.
Visit UNION online at: https://union.co/
Brands can view the best digital agencies by cost, case studies, reviews, rankings, expertise, company leadership and more on DesignRush. Users can easily filter to compare agencies and find the best digital agency that will grow their brand effectively.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, App Development, eCommerce Web Design Companies, and more.