Email marketing can generate an ROI of over 4400%. DesignRush determined the top email marketing best practices to increase revenue and the best email and marketing automation agencies.
NEW YORK, April 24, 2019 /PRNewswire-PRWeb/ -- Research shows that email marketing can provide a return on investment up to 4400 percent. However, certain tactics within email campaigns will foster better revenue growth than others.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the three best email marketing best practices that can boost brands and encourage high click-through and conversion rates.
The top 3 email marketing best practices of 2019 are:
1. Collect Email Addresses Honestly
Brands should always ensure that the recipients of their email lists are aggregated fairly. Consumers should know exactly what they are signing up for, who is sending it, and how often they can expect emails.
In addition, businesses should avoid tactics such as buying email lists. Although those might initially boost the number of people who receive communications, brands will also likely see lower click-through rates and conversions, and higher unsubscribe rates.
2. Write Engaging Subject Lines Without Looking Like Spam
The key to increasing open rates – which is essentially the first step to email-driven conversions – is to write buzz-worthy subject lines. These should concisely describe the contents of the email and the unique value added. For instance, eCommerce stores should highlight sale details, while news organizations should focus on breaking news.
However, too many buzz words can look like spam to inboxes – causing messages to go straight to spam – and recipients – causing them to delete the email. Avoid elements such as all capital letters and too many emojis in subject lines.
3. A/B Test
Each brand will find that certain email strategies work better for them than others – and no two brands are exactly the same. Therefore, the best way to understand the content and email tactics that a target audience wants is to A/B test campaigns.
To do so, brands send two email campaigns that are exactly the same save for one element – such as delivery time, subject line, content format, or something else. A randomized half of their email list will receive one, and the other will receive the test campaign. Then, brands can compare results to determine which tactic was the most effective.
"Email is one of the most effective – and trackable – forms of digital marketing," says DesignRush Founder and Executive Director Gabriel Shaoolian. "By implementing a few best practices, brands will be able to sharpen their email campaigns, improve overall success, and grow their businesses and revenue more effectively."
DesignRush's Agency Listing section features the top local and global email marketing companies. The top email and marketing automation agencies include:
1. B2B Data Guy
B2B Data Guy is a one-stop shop for B2B email lists and managed email campaigns. All contacts are verified deliverable, and if an email bounces its refunded. B2B Data Guy boasts average open rates 62%, varies by industry, lists delivered within 72 hours of payment, discounts for orders over 1,000 contacts and for repeat orders, 36 data points per contact, amazing customer service, and email campaign creation/support help available upon request.
BestSEO4u is an online marketing agency which stands proudly among the leading specialist UK WordPress agencies and is a trusted Internet Marketing expert. To them, online success doesn't mean just traffic – it translates to top conversion rates and earnings. Their experience and portfolio recommend them as the dynamic, flexible, innovative and reliable partner each online business has always needed. Their London-based company is at the heart of everything – they're among thriving businesses in a most competitive environment, where players are always on the look for the next best strategy. Nothing better for them, as it allows BestSEO4u to improve their game consistently and deliver outstanding solutions to clients!
Black87 is the team of inspired, ambitious and creative fellows. Their performance marketing services are designed for brands to have full control over their marketing spending. They can help brands own their piece of the web. Driving measurable results, Black87's forward-looking approach has helped clients in technology, physical retail, e-commerce, and crowdfunding projects.
4. Creatively Yours
Creatively Yours believes in making website design and digital marketing simple, affordable and effective. They do this by using their many years of experience in the online industry to break all tasks into understandable, 'bite-size' chunks. Each chunk answers a question or delivers some content. Creatively Yours is so confident with their approach to website design and digital marketing that they allow clients secure access to their website servers.
5. Digital Elevator
The Digital Elevator is a client-first search engine optimization, PPC, web design, content and digital marketing agency that provides turn-key digital marketing services. They specialize in creating full-circle inbound marketing campaigns that help brands rank in the search engines, drive website traffic, place consumers in sales funnels, and more. They cater to local businesses as well as corporate entities, and it is not uncommon for clients to tell Digital Elevator that they "feel like we are your only client" due to the level of personalization and relationships they build. In addition to their inbound marketing services, they also specialize in website design.
6. eFeeders Tech
eFeeders Tech is an innovative company bringing their best efforts to provide result-oriented services to clients. So, if brands are going to start an online business or website, then efeederstech.com will come as one-stop solution company for them.
7. Goldiata Creative
Goldiata Creative is a digital marketing agency in Baltimore, MD. They provide clients with a number of online marketing services from online advertising to search engine optimization and more. They also have a creative director on the team with over 20 years of experience. This allows them to provide branding services like logo design and packaging.
8. IMPROZ MARKETING
IMPROZ Marketing is an Internet Marketing Agency impassioned by the growth of businesses. They take pride in offering their marketing expertise to fellow businesses. They set out to help businesses reach their full potential. They began during the age of cold calls and dial-up internet (The Stone Age), but IMPROZ adapted as technology evolved. They help clients create a presence online that has enduring value and speaks to their target market. They work WITH businesses to develop customized internet marketing strategies that deliver real and measurable results. At IMPROZ, when clients succeed, they succeed!
9. Joseph Studios
Joseph Studios calls their marketing approach "organic" because they feel it's more effective to use and leverage human-to-human relationships over interruptive advertising, such as Google Adwords and Facebook Ads. They'll spread your message through well-connected influencers who are already talking to and have trust naturally built with people who would be your potential customers. From a technical and SEO perspective, they use third-party reporting to verify that what they're doing is effective and complete. Clients also gain access to these reports to hold them accountable!
10. Loup Digital
Loup Digital is an audience development company. They're marketers at their core, with in-depth comprehension and appreciation for editorial, ecommerce, advertising, and all things digital. Their strategies are data-driven and tailored to each brand. They simply love to grow audiences.
11. Márla Communications
Márla Communications is an integrated brand and digital strategy agency that delivers powerful design, marketing and web solutions to a national client-base of over 200 private companies, government bodies, non-profit and foreign sectors. At the core of their philosophy is a simple yet powerful principle: it's about consistently delivering creative, impactful yet commercially grounded solutions to clients. They are proud to say their work has won numerous awards over the past ten years. Their approach ensures they examine businesses across all variables, including product positioning, consumer insights, market relevance and optimum route to market. They provide expertise at every stage of the business journey.
MileniumGroup is a boutique agency, but that doesn't mean they are small. They have teams and offices in Mexico, Miami, Colombia, Panama, Peru, Chile and Argentina, with qualified partners in Brazil, Ecuador, Venezuela, Paraguay, Costa Rica and the Dominican Republic. For the agency, being a "boutique" means a client focused service where high-level consultants are involved in the accounts and ready to help clients with any need, issue or problem in real time. They are a solid, independent firm in constant growth across Latin America specialized in Strategic Communication, Public Relations, Reputation Management, Content Development and Crisis Communication.
Omnisend is an email marketing and automation platform for eCommerce brands. They provide the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platform. The platform provides a complete solution for connecting an ecommerce business with potential and existing customers across multiple customer journey touchpoints. Brands can also try a more personalized omnichannel touch with customers by email, SMS, Facebook messenger or automatically synchronizing audiences for Google, Facebook and Instagram platforms for better customers' experience and higher conversions. Omnisend works with all e-commerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.
14. OverAce Agency
As a digital marketing partner, OverAce Agency wants to embrace what makes a brand different, and they don't just think about designing, developing or promoting a business – they think about building it. They work as a well-rounded inbound marketing team to provide extensive expertise to clients and partners to make their digital user experience better.
15. Purple Frog
Purple Frog is a target-oriented, results-driven sales and marketing strategies to triple brands' investments and grow their business. Their philosophy is based on the fact that they are not B2B, but B4B (Business for Business), which means that they work to achieve customers' goals as opposed to simply selling to them a ready-made solution.
16. Rise Online
Rise Online has been operating since early 2017 and has established itself as one of the most respected SEO companies in Birmingham. With a solid client base in the West Midlands, Rise Online has also worked with some big names in e-commerce and education across the UK. Rise Online specializes in SEO and PPC marketing but also offers other digital marketing services to allow a fully integrated offer, including copywriting, email marketing, social media retargeting and video optimization using channels such as YouTube.
17. Ryderking Creative
Ryderking Creative is a full-service branding, photography, graphic design, and digital agency located in Austin, Texas. Crafting magic since 2004, they work collectively with local and global brands. Celebrated by a self-taught award-winning designer, Ryderking is represented by the power of ideas, honesty, and the pursuit of beauty. Their ideas are influenced by the constant research of the world around them and are weighed by endless possibilities. They push creative boundaries dancing with trends, culture, technology, and human imagination.
18. Sion Creativos
Sion Creativos is a company with more than 10 years of experience, committed to the development of the country's companies, and its projection towards national and foreign markets. For Sion Creativos, it is clear that in the development of good publicity it is not enough to make a product and deliver it to the client, it is necessary a whole process of knowledge of the company, delimitation of objectives, analysis of strategies and implementation of solutions. Therefore, they are responsible for conducting an audit of each company, recognizing the need for specific communication and offering a service that meets that need with real success. They do not offer just a product, they provide a strategic communication service.
19. Thanks Creation9
Thanks Creation9 is a leading SEO Company India and has been perceived as the Best SEO Consultant in India giving expert SEO Services in the territories of the Web Development, Internet Marketing, web-based social media marketing, pay per click, email-advertising, content writing and advancement crosswise over different industry verticals. With the broad information and mastery that they have obtained throughout the years as a Digital Marketing Company, they are positive about offering not just rankings but leads, changes, and deals to clients.
20. The Bureau Of Small Projects
The Bureau Of Small Projects is a big brand experience put to work for small businesses and non-profits. They leverage their experience with Fortune 500 companies and major brands – using all the little "tricks" that they have developed over the years for companies with deep pockets – to help SMALL businesses and non-profits make a BIG impact. They build a lot of websites and know that a business's website is the heart of the brand. It is the first point of contact for an organization. They design, code and market hundreds of websites a year. This gives them a unique glimpse at the inner workings and strategies of a great many businesses. They see what works and what doesn't. They apply this experience to each organization to give a competitive edge.
21. The Ecommerce Profits
Are you frustrated with your current digital marketing, or just want to get back to what you really love, running your Shopify business? The Ecommerce Profits is here to help. They drive traffic, optimize sites and improve email marketing. They help clients set up great eCommerce stores, increase website traffic, generate leads, automate emails, and consult with clients as needed.
22. The PHNX21creative Agency
The PHNX21creative Agency takes the creativity and passion that drives them and applies it to make clients' businesses succeed. Step-by-step, they partner with businesses to help them succeed, live life, and have some fun along the way. They know what it takes to see clients succeed. It takes a partnership. They're not a "yes man" agency. They work with brands and collaborate to ensure each client's business is stretched, improved, refined, and succeeding.
UNINCORPORATED is an LA-based branding agency focused on web design, ad creative, and digital marketing. They help brands achieve their goals by enhancing the way they think and communicate. They are proud to offer a full range of creative services that support their client's creative, branding, and marketing efforts. They have a proven track record to achieve the highest results for clients, while amplifying their current strategies and extending their in-house capabilities. UN is led by Ian Evenstar and comprised of designers, developers, producers, and marketers that are serious about delivering the best solutions and results to their clients.
24. Velvet Media & Marketing
Velvet MM is a Los Angeles-based marketing, social media & web design agency, delivering an elevated marketing experience to businesses and individuals. They provide a free initial assessment of brands' current presence online, and custom design a marketing plan to maximize each brand's presence. They simplify social media marketing for clients, and offer a full suite of related services from content creation to post & strategy execution. Their web design team offers a smooth & turn key website experience for clients - designing and creating beautiful content optimized websites.
25. VNG Digital Group
VNG Digital Group's team of specialists consistently delivers outstanding results combining creative ideas with their vast experience. They help clients build a sustainable, meaningful relationship with clients by engaging them with brands using social media. They work in areas as diverse as search engine optimization, social media marketing, email marketing and digital marketing. Their network counts more than 120 high traffic websites and blogs. Their team consists of successful technicians and developers, social media experts, graphic designers, well-known journalists and a dynamic and creative sales team which specialize in successfully developing any online activity that will bring each business to the top.
Brands can view the best email marketing agencies by rates, expertise, experience, case studies, reviews and more on DesignRush. Users can easily filter to compare email and marketing automation companies and find the best email and marketing automation firms to promote their brand successfully.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Email and Marketing Automation Companies, Digital Agencies, Logo Design, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.