It only takes 10 seconds for consumers to form a first impression about a logo. DesignRush determined the leading logo design trends that can create positive brand associations and the best logo design firms who can design a successful emblem.
NEW YORK, Mar. 21, 2019 /PRNewswire-PRWeb/ -- Studies show that it only takes consumers 10 seconds to form an opinion about a logo design.
But this first impression can be the deciding factor in whether or not a brand achieves longevity in the marketplace.
Therefore, businesses need to invest in a logo that represents the brand well and cultivates a trustworthy relationship with consumers.
DesignRush.com, a B2B marketplace connecting brands with agencies, examined the best logo design trends of 2019. Each trend has the potential to captivate consumers, improve brand visibility, and foster long-term success.
The top 3 logo design trends of 2019 are:
1. Geometric Shapes
Bold geometric patterns are an effective way to capture consumers' attention, build a cohesive color palette and enforce an overall brand identity across all platforms, mediums and marketing materials.
Logo designs with geometric shapes can achieve many goals, including:
- A desired aesthetic, ranging from minimalism to complex
- A built-in responsive logo symbol
- A distinct personality
- And more!
Geometric shapes can also transform how they are presented to consumers, resulting in what is called variable logo design -- or a shape-shifting emblem.
Variable logo design actually allows brands to create a more all-encompassing brand identity that can be presented to the best of its ability on every platform.
2. Nostalgic Aesthetics
Pop culture, from entertainment genres to fashion and beyond, are all currently influenced by decades past -- particularly the 1980s and 1990s. So, it is no surprise that logo and graphic design are following that path as well.
Nostalgic aesthetics from the '80s and '90s incorporated within designs can add personality to brands, which is proven to help consumers connect with businesses and become returning consumers.
Design elements that convey these nostalgic time periods include:
- Bright neon colors
- Overlapping shapes
- Bold patterns
- And more!
3. Minimal Logos
As popular as bright, busy designs are, so too is minimalism.
In fact, minimal logo designs focus on a vast simplicity that empowers consumers to absorb the brand, its message, its product and its offerings effectively.
Minimal logo designs are highlighted by their:
- Simple, often monochromatic color palettes
- Delicate elements that are reduced in number
- Lots of negative space
- And more!
"Logos are the top visual element of a brand," says DesignRush Founder and Executive Director Gabriel Shaoolian. "Therefore, a logo needs to communicate many aspects – including core values, personality, services, and more – to consumers in just one glance."
DesignRush's Agency Listing section features the top local and global logo design firms. Some of the top logo design agencies from around the world include:
Living in a symbiosis between the use of new technologies and the human perspective associated to creativity, 4por4 presents innovative, responsible, and adjusted solutions to all requirements. They've managed and created communication support since 2002, and their experience tells them that the proper development of brand strategy is critical to obtaining the appropriate results. That´s why all of their solutions and projects are developed from scratch based on the needs of each client.
Visit 4por4 at https://www.4por4.pt/
2. 6th Borough Agency
6th Borough Agency are conceptual storytellers, building emotional bonds between brands and their target audiences by aligning insight and strategy to design and innovation. They are proud to have had a measurable impact as a creative accelerator by producing experiences that bring powerful disruptive ideas to life, while exceeding client expectations. They activate new corporate identification programs and advertising campaigns – from tone of voice to the final online experience – and design bold logotypes and contemporary color palettes providing for versatile brand identities influencing every touchpoint, from environmental design to mobile phone interactions.
Visit 6th Borough Agency at http://miamiadvertising.agency/
3. ADventure Marketing
ADventure is a full-service digital marketing firm based out of Tampa. Their creative team is dedicated to the strategic development of their partners' digital footprints through a variety of marketing channels. They leverage their capabilities to provide solutions for businesses across many industries and verticals.
Visit ADventure Marketing at https://adventuremarketing.co/
4. Alycia Yerves Creative
Alycia Yerves Creative is a Jersey Shore creative agency for brands who dares to be different. They want to get to know their clients' brands so that they can create custom solutions that get results. We also insist on having a good time, all the time, so toss the confetti, and LET'S PARTY! Services include graphic design, web design, branding, content strategy, digital marketing, email marketing, video, reputation management, art direction, creative consulting, and more.
Visit Alycia Yerves Creative at https://www.alyciayerves.com/
5. Art Fresh Inc.
Art Fresh is a multi-award winning full-service branding agency. They provide high-quality services that include market research, marketing strategy, naming, branding, content marketing and social media support. They specialize in top quality packaging and exclusive web design. Art Fresh creates powerful ideas that sell and builds brands that stand out.
Visit Art Fresh Inc. at https://www.art-fresh.ca/
6. Attract Group
Attract Group is a reputable software development company that helps businesses grow and startups emerge faster with the help of cutting-edge development tools. Their team of frontend and backend developers along with designers, project managers and QA engineers have successfully completed 100+ projects for customers.
Visit Attract Group at https://attractgroup.com/
7. BluBrandz Solutions
BluBrandz Solutions is a group of independent, creative and technology enthusiasts who specialize in digital branding, and marketing with rich experience in creating human-centric user interfaces across various digital platforms.
Visit BluBrandz Solutions at https://blubrandz.in/
8. BXC - Branding By Context
BXC – Branding By Context is an all-in-one agency. From the product name, logo, graphics, package, sales brochure, tradeshow booth, website, demo video, retail POP, advertising campaign, and event activation through to your customer's purchase and unboxing experience, BXC completes clients! Their unique consumer-lifestyle experiences, high-level creative output, and simple process all within one fun-size studio sets them apart.
Visit BXC – Branding By Context at https://www.brandingbycontext.com/
DEEPBLUE is a full-service custom web design agency that specializes in creating an entirely new user experience through responsive design, placing equal importance on both desktop and mobile devices. They create impactful multi-platform solutions for meaningful brands. They offer a suite of creative services to improve the online visibility and impact of businesses. Their capabilities range from custom websites with responsive design and robust CMS solutions to branding and marketing campaigns, all with a deep focus on the user experience. DEEPBLUE succeeds in providing our customers with a unique and engaging multi-platform experience.
Visit DEEPBLUE at https://deepblue.com/
10. Doodle Worldwide
Every great idea starts as a doodle and a little inspiration. Doodle Worldwide is a young, full-service agency based in Dubai. In a short span of time, they have built a reputation for exceptional creative work and great client service relationships. They believe in creating effective and compelling work by combining imagination, experience and straightforward communication. Their team of Arabic and English design, digital/web, new media and content professionals is driven by a passion to make good ideas work and a proactive approach in adding value to their clients' brands.
Visit Doodle Worldwide at https://www.doodledigital.com/
11. Dog Ear Marketing
Dog Ear Marketing breaks away from the typical to create brands that stand out and solve real world problems. They're not just a one-stop shop. Once they create a brand, they can implement it across social, web, media and print. They offer a wide range of digital marketing services, providing everything brands need from start to finish.
Visit Dog Ear Marketing at https://dogearmarketing.com/
Fludium is The Brand Catalyst, a strategic branding agency based in Dubai. They create, refresh and organize brands to give clients a winning edge. They build brands that boost business by distilling a brand's purpose into a promise that is both distinctive and magnetic to its target customers. The Fludium laboratory is comprised of talented and experienced strategists, project managers, copywriters and designers focused on finding simple answers to complex questions. Their team is well-versed in formulating insightful, strategic and creative solutions. They ignite all types of brands – from corporate to personal, product to service. Their clients range from large businesses to start-ups, non-profit to government.
Visit Fludium at https://www.fludium.com/
13. Hybert Design
Hybert Design is an agency of designers, typesetters, typographers and illustrators here to help publishers and authors create elegant books and bestselling marketing campaigns. They've been around since 1975 and if there's one thing they know about design, it's that experience is everything.
Visit Hybert Design at https://hybertdesign.com/
14. ICON Worldwide
ICON Worldwide is a full-service design and technology company based in Zürich, with a development center in Sofia, Bulgaria. They design, build and manage websites, mobile apps and social media campaigns for global companies across all sectors. They are Drupal Experts, Acquia Certified, Magnolia certified and iOS and Android experts.
Visit ICON Worldwide at https://www.icon-worldwide.com/
15. Logobox d.o.o.
Logobox d.o.o. focuses on long-term relationships with clients to whom they provide the real full-service deal: suggesting advertising strategies and channels, and placing the client-approved activities into action for realizing the best ROI for brands. They plan, develop, write and produce the material and place it on the best suitable and goal-oriented media and channels. They are also happy with short-term cooperation, if that is a client's preferred modus operandi. So far, they have developed numerous websites, logotypes, print ads and social media campaigns for local and international clients.
Visit Logobox d.o.o. at https://logobox.agency/
16. Markitects, Inc.
When brands select Markitects, they receive the counsel of an extensive team of experts, skilled in all facets of marketing communications, for what it would cost to fill a very few positions in-house. The senior level professionals at Markitects show brands how to achieve marketing excellence without high overhead costs and with an increase in quality.
Visit Markitects, Inc. at https://www.markitects.com/
17. PM Design & Marketing
PM Design & Marketing is an award-winning brand, website and marketing firm, Their website has galleries of Before/After projects, brand success stories and 40 fresh logos. They specialize in lifestyle services like interior design firms, home builders, woodcraft companies as well as restaurants, dental groups and business services.
Visit PM Design & Marketing at https://www.pmdesign.com/
RADesign has morphed into a small business, helping everyone from brides to small businesses truly visualize WHO they are. They help bridge the gap in quality and offerings for graphic design services.
Visit RADesign at https://www.theraddesign.com/
19. Simpatico Studios
Simpatico Studios is a full-service branding and integrated marketing firm specializing in creating awareness and business results within Healthcare, Life Sciences, Consumer Goods and Local verticals. They serve businesses of all sizes, in all stages and at all scales, from around the corner to around the world. Entrepreneurs and Marketing Executives around the world depend on Philadelphia ad agency Simpatico Studios. Their specialties include B2B marketing, small business marketing, healthcare marketing and more.
Visit Simpatico Studios at https://simpaticostudios.com/
20. Social Eyes Marketing
Social Eyes Marketing is a Full Service Digital Media & Internet Marketing Firm located in Boise, Idaho. They serve companies all over the country by delivering Social Media, SEO, Online Marketing, and Web Design and Development services. Their dedicated staff of Internet Marketing Consultants and Social Media Strategists help their clients identify the best way to meet and exceed their online marketing goals.
Visit Social Eyes Marketing at https://getsocialeyes.com/
21. Strawberry Branding
Strawberry Branding has always believed in conceiving ideas of a superlative level that evoke a response, nothing less than a WOW! From Design to Delivery, Copywriting to Creative Solutions, Public Relations to Publicity Campaigns, Branding and Beyond, their roster of services boast a holistic and Integrated Marketing Solutions. Their passion inspires them to set higher benchmarks of creative excellence every time they are entrusted with a new project.
Visit Strawberry Branding at https://www.strawberrybranding.com/
22. Strother Communications Group
Leading B2B companies and educational institutions rely on Strother Communications Group's 25+ years' of experience to solve their communications problems using public relations, media relations, web development and design, social media management and internal communications. They listen to clients' challenges and simplify every aspect of communications so each brand can soar.
Visit Strother Communications Group at https://www.scgpr.com/
23. The Creative Momentum, LLC
The Creative Momentum's range of services include Branding, Website Design and Development, SEO, PPC, Explainer Videos, and Inbound Marketing. Their clients range from entrepreneurs to Fortune 100 companies in a wide range of industries. Their team has over 15+ years of experience in their areas of expertise. The Creative Momentum has been recognized as a thoughtleader in the industry with numerous awards.
Visit The Creative Momentum, LLC at https://www.thecreativemomentum.com/
24. The Next Big Thing - Digital Marketing Agency
The Next Big Thing is a leading digital marketing and advertising agency in India with the eminent RAR recommendation. They help brands break through the noise and rise up against the cut-throat competition in the market. Their wide spectrum of expertise in Digital Marketing, Creative Design, Web Development, Web Design and Branding services help brands reach their true potential. In the digital arena, their services in SEO, SEM and SMM unleash the force of each brand. Their instinctive ability to carve out a path that works well for the brand gives them an edge. The Next big Thing has a versatile range of service offerings for their esteemed customers and guarantee an increase in ROI, which is what drives every business today.
Visit The Next Big Thing – Digital Marketing Agency at https://thenextbigthing.co/
25. The Weblab
Service delivery is number one thing on The Weblan's list, as most South Africans can relate to poor service and how frustrating it can be dealing with companies that really just don't care. The Weblab believes in one on one service, listening to a business's needs, and formulating a solution that will suiteach brand. They have had extensive experience in the design and web design fields, and they keep learning new skills each day that benefit their clients. The Weblab keeps up to date with the latest technology and design trends, so brands always get something that is fresh and functional.
Visit The Weblab at https://theweblab.co.za/
26. Warren Creative
Warren Creative's desire to work with captivating brands and like-minded people stems from their love of craftsmanship. In developing brands, they're continuing a long tradition of blending artistry, technical skill, and a deep knowledge and understanding of materials and processes. The result is a brand that both looks beautiful and works perfectly, whether in print, digital or other appropriate medium. This is what Warren Creative calls 'brandcraft.' They take enormous pleasure in creating brands from the ground up – but they also love taking brands that have lost their shine or lack direction and set them back on the road to success. They'll capture a business's true essence and values in a brand with a clear purpose, defined position and distinctive personality. In helping clients develop a brand, they go far beyond changing how it looks and feels. It's about enhancing a brand's connection with the customer, helping them understand who the brand is and what it stands for. A strong brand gives consumers something to buy into, as well as to buy.
Visit Warren Creative at https://www.warrencreative.com/
Brands can view the top logo design agencies by average hourly rates, case studies, leadership, rankings and more on DesignRush. Users can easily filter to compare logo design companies and find the best logo designers that can design a recognizable logo that encourages brand growth.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Logo Design Companies, Digital Agencies, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.