The service lets online shoppers have packages sent to Staples. Amazon Lockers are already at many grocery, convenience and drug stores and stay open around the clock, according to Reuters. The business appeals to customers because it eliminates the anxiety of missing delivery.
Staples' partnership with Amazon seems unlikely since the two retailers are competitors.
But Amazon Lockers are yet another big change Staples is making. The brand announced in September that it was totally restructuring its business by closing or downsizing hundreds of stores, changing leadership, investing in online and mobile and combining its retail and online businesses.
Amazon's entry into Staples is a huge win for three reasons, according to Brian Sozzi, chief equities analyst at NBG Productions.
Amazon just found a way to cheaply distribute its products. Paying for the space in Staples gives Amazon a guaranteed delivery space.
The retailer can leverage its lockers at Staples for same-day delivery. Getting stuff to customers the same day is one of Amazon's future goals.
Amazon can drive brand awareness in brick-and-mortar locations, potentially converting new customers. An association with Staples builds Amazon's credibility with traditional shoppers.
The move is also a win for Staples, Sozzi said. Amazon Lockers help Staples make a productive use of space.
Still, it's clear that the big winner here is Amazon.
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