95 percent of consumers say the most important aspect of a professional website is a positive user experience. DesignRush rounded up the top website features that foster excellent UX and strong conversions, and the best website development companies who can build them.
NEW YORK, June 24, 2019 /PRNewswire-PRWeb/ -- Studies show that 48 percent of consumers say a brand's website design directly influences their credibility.
While there are many elements that create a successful website, all of them ultimately revolve around building a positive user experience to solidify brand longevity. In fact, 95 percent of consumers say that a positive UX is the most important aspect of a website.
DesignRush.com, a B2B marketplace connecting brands with agencies, rounded up the top website elements that improve user experience and thus increase key performance indicators (KPIs) such as time on site and conversions.
The top 5 web features of 2019 include:
1. A Strategic Homepage
First and foremost, brands should create a strategic homepage that delivers all the information users both need to see and want to see.
Key homepage elements include:
- A primary homepage image that is above the fold.
- Natural sounding copy.
- Clearly listed products and services.
- A sticky logo in the left-hand corner that links to the homepage through the entire site.
- An easy-to-identify navigational menu.
- And more!
These homepage features are proven to attract consumers and encourage them to interact with a brand online. For instance, research shows that consumers spend more time looking at a website's main image than they do looking at all the written copy combined.
In addition, natural and organic text can increase conversions by 40 percent and 86 percent of consumers want to see a business's products or services clearly listed on the homepage.
2. Specific Landing Pages
Although developing many landing pages throughout a website is a tedious task, building additional pages can help brands generate more leads.
Dedicated landing pages allow brands to include detailed and relevant information to the exact consumers that are finding that page, whether it is via pay-per-click advertisements, social media marketing campaigns, search listing results or another channel.
These strategic landing pages should include elements such as:
- Bullet-pointed lists, which 70 percent of users read.
- Anchor text calls to action, which improve conversions by up to 121 percent.
- And more!
3. Responsive Web Design
Nearly 50 percent of worldwide Internet traffic comes from mobile devices, making responsive websites a must for all brands. After all, 62 percent of businesses that created sites optimized for mobile noticeably increased their sales revenue.
Luckily, a leading website development company will be able to concurrently build a professional website that functions well on desktops, tablets, and mobile smartphones.
To ensure consistent brand presentation and user experience, responsive websites should have:
- A responsive logo and identifiable branding.
- Intuitive navigation.
- An easy-to-use search bar.
- Large buttons and calls to action that are easy for users to click with their fingers on small screens.
- Larger, legible typography.
- And more!
Websites that include videos, images, motion graphics, slideshows and other forms of multimedia can improve user experience in many ways.
For example, product videos have the power to increase conversion rates by 40 percent.
In addition, creative multimedia and visuals can:
- Increase time on site
- Present material and information in a more engaging manner
- Improve the likelihood that users will remember information
- And more!
5. Fast Site Speed & Loading Time
Finally, brands should ensure that each web page throughout their custom site loads quickly.
For example, 40 percent of users will leave a website that takes more than three seconds to load. Additionally, slow-loading websites create upwards of $2.6 billion in lost sales each year.
In order to create a fast website, brands must:
- Optimize image file sizes.
- Reduce the number of 301 redirects.
- Work with web developers to improve website code, minimize HTTP requests, combine files and more.
"Building a successful website is complex," says DesignRush Founder and Executive Director Gabriel Shaoolian. "Brands must take the time to understand the benefits of smaller features and functionalities, then work with developers to create them. This level of attention to detail is what will encourage potential consumers to visit their site, interact with the brand, convert, and return at a later date to repeat the process."
DesignRush's Agency Listing section features the top local and global web design agencies. Some of the top website design companies from around the world include:
1. Aliph Tech
Technological advancements are more dynamic by now, and businesses must be developed in a manner where the process is rapid as well as equipped with emerging techs. Intelligence works on the Scrum methodology, which makes real-time customization possible so that their customers have the maximum input on project development and design.
Visit Aliph Tech at: https://www.aliph.io/
Bixa offers customer research and audience insights that bring clarity to each company's most critical business decisions. Clients can find out exactly what they need to know, from the people who matter most—their audience.
Visit Bixa at: http://bixaresearch.com/
3. Incline Marketing Group
Incline Marketing Group is a full-service marketing and advertising agency that offers everything clients need such as web design, social ads, promotional products, and print. They build custom approaches that are tailored specifically for every client in order to drive results. They strive to make a personable relationship so the client feels like they are their only client. Clients that are looking for an affordable way to increase their sales and get exceptional results, should look to Incline Marketing Group as their no. 1 choice.
Visit Incline Marketing Group at: https://inclinemarketing.com/
4. BragDeal Inc.
Within Vancouver, BragDeal Inc. is one of the leaders in web design, branding, marketing, and SEO solutions as well as business consulting and improvement. With over 40 years of combined staff experience in the design, web development, and marketing fields, they are proud to have a workflow system in place that is both efficient and reliable.
Visit BragDeal Inc. at: https://www.bragdeal.com/
Bunnyfoot helps their clients deliver positive, profitable and superior experiences – online and off – by applying user-centered design (UCD) methods alongside a framework for incorporating usability and persuasive and emotional design.
Visit Bunnyfoot at: https://bunnyfoot.com/
6. Coza Web Design
Coza Web Design can help businesses in the following areas: Web Design, including Hosting, Search Engine Submissions, and custom WordPress themes; Graphic Design, including branding, stationery, posters, brochures, and more; and Digital Design, such as Email newsletter, Office stationery, Digital Adverts, and more.
Visit Coza Web Design at: https://www.coza-web.co.za/
7. Digital Burst Media
Digital Burst Media helps design businesses a responsive and modern website. From landscapers, tree surgeons, and electricians to shops, they can help any kind of business with their online presence. They also help with SEO, Social Media and Graphic design.
Visit Digital Burst Media at: https://www.digitalburstmedia.com/
Digitree is a performance-driven digital agency that helps brands to develop targeted visibility and revenue across the MENA region. They specialize in Video production, 360 Marketing Campaigns, Social Media Campaigns/Management, Web/Mobile Development, Branding, and Digital Advertising/PR.
Visit Digitree at: http://www.digitreeinc.com/
Domino has been proudly interactive since 1996. They get captivated when their customers are narrating their businesses. They are those who are looking for the results as early as designing solutions. Those, who when facing a challenge, do not chicken out. They are composed of simple ingredients that they take care of every day, with passion and lightness.
Visit Domino at: https://www.domino.it/
10. Enhancers srl
Design thinkers that get their hands dirty: Enhancers is a full-cycle digital product agency at work since 2011 to generate innovation and foster digital transformation through design thinking, Lean UX and Agile production models applied with a hands-on attitude across all industries, from transportation to retail, finance and food & beverage, and with companies like IKEA, illy, UniCredit, Ducati, Azimut Yachts, TIM, Crédit Agricole, Museo Egizio.
Visit Enhancers srl at: https://enhancers.it/
11. Estudio Joplin
Estudio Joplin is a graphic design studio based in Buenos Aires, Argentina. They love branding and packaging. They've worked for brands like Royal Canin, Quilmes, Budweiser, Brahma, BGH and others. Their hope is to provide quality designs, with a sharp look at details.
Visit Estudio Joplin at: https://estudiojoplin.com.ar/
Want to work with entrepreneurs who have acquired thousands of customers, crushed revenue goals, and taken brands to the next level? The Flex5 Team has helped companies scale beyond their expectations by generating millions of dollars in revenue, helping them raise capital via their unrivaled network.
Visit Flex5 at: https://www.flex5.co/
GCMD believes in providing their clients with the best experience and final product so they reach their business goals. Yes, they have to make a profit at the end of the day, but to them, it's important to know they did the right thing by their clients. GCMD looks forward to learning about each business and developing a long-term relationship with them.
Visit GCMD at: https://www.gcmd.agency/
14. Get The Clicks
Get The Clicks offers web solutions to fit the needs of any business. Whether they are starting a new endeavor or an established company that needs a boost, Get The Clicks has proven strategies that will help take clients to the next level. Their team of experts is passionate about client success.
Visit Get The Clicks at: https://www.gettheclicks.com/
15. Kuno Creative
Kuno Creative is an award-winning inbound marketing agency. For nearly 20 years, they've been a trusted partner to mid- and large-sized companies to capture and convert qualified leads through innovative digital marketing strategies. Their in-house team works to create customized digital experiences that resonate with each audience and keep them coming back for more.
Visit Kuno Creative at: https://www.kunocreative.com/
16. PBB-design studio
PBB-design studio is not only engaged in the development of websites since 2005. They also offer customers a variety of services that ensure the creation of a first-class resource for your company. One of the main goals of the site is making a profit. Their sites are a tool that will work stably and actively contribute to the growth of each business. They are aware of all the trends and innovations.
Visit PBB-design studio at: https://pbb.lviv.ua/
17. Perfect Leap Technology Inc.
Perfect Leap™ was founded in early 2017 by a 12-year technology veteran and a group of young developers who met while volunteering their shared passion for computing at a local non-profit. As a hybrid cloud solutions provider, Perfect Leap™ offers a unique combination of hosting, managed IT services, website design, SEO and top-notch computer support, all under one roof.
Visit Perfect Leap Technology at: https://www.perfectleap.com/
18. PROGMATIQ – web design and web development company
PROGMATIQ is a small agency located in Poland, Rzeszów. They mainly focus on developing websites for purpose-driven coaches and consultants to help them build their brand online. Another service that they offer is SEO and digital marketing – especially chatbot marketing.
Visit PROGMATIQ at: https://progmatiq.com/
19. QA Graphics
QA Graphics was founded in 2006 by Dan McCarty. Located in Ankeny, Iowa, their company provides custom marketing solutions such as touchscreen applications, web development, interactive sales tool, animated videos, floor plan graphics, and 3D design. Over the last decade, the business has become an industry leader, expanding into a full-service design firm. All of their work is completed in-house, and their team of experts is comprised of graphic designers, 3D designers, developers, programmers, architects, and mechanical engineers – all to ensure we meet the diverse needs of their clients.
Visit QA Graphics at: https://www.qag3d.com/
20. Roud Studio
Roud Studio plans, creates and grows digital products. In collaboration with their partners, they plan the strategy of the future product leader. Their team creates content, design and the main idea of the brand. They build and grow modern brands by expressing them clearly, authentically and in unexpected ways.
Visit Roud Studio at: https://www.roudstudio.com/
Simplico is a digital agency in Croatia specialized in branding, web design, UX/UI design, and advertising. They deliver tailor-made digital strategies and consultancy services for brands, startups, and companies. As a fully client-oriented team, they will provide our best 'know-how' while guiding each project to success!
Visit Simplico at: https://simplico.hr/
22. The Provato Group
Whether a company is looking simply to raise brand awareness, ready to take the next step in moving sales and marketing activity on and around their website or need to engage customers in a more meaningful way, The Provato Group has the experience and expertise to get them there.
Visit The Provato Group at: https://www.theprovatogroup.com/
23. the tree
The tree is a fresh agency built on the experience of its team. They're a heady mix of young marketers and experienced business people, with more than 30 years in marketing, advertising and content services. Their many services are bound by unique creativity and modern campaign strategies that yield the greatest results.
Visit the tree at: https://thisisthetree.com/
24. The Webery Studio
The Webery Studio is a group of creatives, problem-solvers, and entrepreneurs based in Melbourne, Australia. They started their journey in 2016 with a goal to re-define what the web should be, with a mission to change the current view of digital platforms from just another business necessity to digital platforms that become business critical tools, driving change and driving business growth.
Visit The Webery Studio at: https://thewebery.com.au/
WittyCookie is an award-winning web design studio based in Vancouver. While most believe that great websites are available only to the largest of corporations, they believe that even the smallest business deserves a beautiful website.
Visit WittyCookie at: https://www.wittycookie.ca/
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About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
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