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Target Just Made Shopping For Clean Beauty A Lot Easier

Megan Decker

Back in 2017, Target made a strategic power move by stocking its already-primo shelves with natural, cruelty-free, and vegan beauty products. So, the same place where you shop for basics, like shower curtains and Hanes T-shirts, also stocks trendy clean beauty labels, like The Seaweed Bath Co. and Versed.

Starting today, shopping for those natural products gets even easier, because Target is rolling out a new "Target Clean" icon to label the beauty and personal-care products that are certified clean by the retailer's standards. All the products with the green symbol are free of unwanted ingredients like phthalates, propyl-parabens, butyl-parabens, and sodium laureth sulfate. According to the Target Bullseye bulletin, the initiative is part of the retailer's big picture goal to eliminate certain chemicals from all their beauty products by 2020.

The clean beauty offerings span across skin, hair, and nail care, with brands like Ethique, Petal Fresh, Yuni, Tenoverten, and Grace + Tonic. From a gorgeous seafoam-green nail polish to a 100% compostable shampoo bar, scroll through to find the clean beauty products you should definitely toss into your cart the next time you're at Target.

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The Ethique mission is clean and zero-waste, which means that every in-shower bar — from shampoo and conditioner to face cleanser and body wash — is made with certified organic, vegan, and cruelty-free ingredients. Plus, the exterior packaging is 100% compostable.

Ethique Beauty Eco-Friendly Pinkalicious Shampoo Bar For Normal Hair , $16, available at Target

Petal Fresh

One peek at the Petal Fresh Instagram account perfectly broadcasts the brand's vibe: superfood- and plant-derived ingredients blended together to create healthy-looking hair. Everything's vegan, clean, cruelty-free, and made in the USA. Plus, all eight products — four shampoo-and-conditioner combo formulations — are only $6 when you shop them at Target.

Petal Fresh Pure SuperFoods Kale, Omega 3 & Keratin Shampoo, $6.99, available at Target

Red Earth

This exfoliating cleanser combines the polishing effects of a scrub with the softness of a cleansing oil. Plus, it has the underrated Kakadu plum extract — one of the world's richest sources of vitamin C — to make skin bright and glowy.

Red Earth Red Earth Green Rush Exfoliating Cleanser - 3.4oz, $18, available at Target


These single-use towelettes are not only clutch for when you're heading straight from the gym to dinner, but they're also natural, biodegradable, and formulated with refreshing peppermint oil and other vegan ingredients.

Yuni YUNI Travel Shower Sheet Body Wipe, $1.5, available at Target


Target's nail-polish shelves just got a very trendy upgrade with the addition of Tenoverten's non-toxic nail polishes. The line, birthed out of the founders' chic New York City nail salons, features an array of fashion-forward shades (including this sea-foam green). But the polishes are better known for what they don't have — like formaldehyde, dibutyl phthalate (DBP), toluene, formaldehyde resin, camphor, ethyl tosylamide, xylene, and triphenyl phosphate (TPHP).

Tenoverten Nail Polish Collection in Liberty, $12, available at Target


This spot treatment is made with a blend of turmeric, ginger, and tea tree oil, and helps both to brighten skin and ward off pimples — without any potentially-irritating chemicals.

cocokind cocokind Turmeric Spot Treatment - .5oz, $8.99, available at Target

Grace + Tonic

If you have oily skin and already own a few clay masks, you'll especially love this new-to-Target Grace + Tonic cleansing mud. The Brazilian purple clay and cupuacu butter in the formula are refreshing and effective, unclogging your pores without irritating sensitive skin.

Grace + Tonic Grace + Tonic Botanical Beauty Facial Cleanser, $24.99, available at Target

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