Testing on animals has become a controversial issue lately, that's why we've decided to list makeup companies that don't test on animals. Although testing on animals has always been present in the medicine, pharmacology, cosmetic industry, etc. thanks to the development of technology and science it has become less necessary.
Furthermore, there has been more insisting on the ethical values lately, including those that suggest other creatures other than humans deserve to be treated humanely as well. Interestingly, for this reason, there was a sculpture of lab mouse knitting DNA erected at the Institute of Cytology and Genetics Novosibirsk, Siberia in 2013, honoring all the mice that have lost their lives in scientific experiments.
This is also important because there are studies that concluded that companies with higher ESG (environmental, social, and governance) ratings outperform companies with lower ESG ratings. The difference in performance can be as high as 5 percentage points per year.
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Back to makeup companies that don't test on animals. It seems that scientists realize and respect the sacrifice and suffering animals go through being parts of the experiments. But what about cosmetic and makeup industry?
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Nowadays, cosmetic testing on animals is not obligatory, nor it is a necessary procedure. In the USA a lot of the companies still test on animals, while within the European Union, the law forbids testing on animals since 2004.
A list of the makeup brands that test on animals seems to be pretty long. Just some of the famous names include Avon (NYSE:AVP), Burberry, Chloe, and Revlon (NYSE:REV). Some of these companies are testing only some of the products on animals, however, they still DO test on them. But, let’s leave the story of the biggest companies that test on animals for some other time.
Now we are up to see some cruelty free makeup brands. As we started our research the first place to look for makeup companies that don’t test on animals was PETA. According to them, there are around 4,100 cruelty-free makeup brands in 2019. In order to see which companies were mostly mentioned in places that deal with ethical makeup brands, we compared the companies PETA listed with info from Cruelty-Free Kitty, ethical elephant, and Elle.
Raising awareness about the ethical approach to production is a good way to make the planet nicer, cleaner and better place to live for every living creature. A good way of advertising a cleaner and more responsible way of life lies in small things, present in everyday life. Such is the example of makeup products, and as the issue we are focusing on today is animal testing, let’s finally see some of the makeup companies that don’t test on animals.
Ethical and responsible companies usually care about a range of issues. BareMinerals is one such company, that does not test on animals and does not use harmful ingredients and chemicals in the production of their products. Their makeup is clean, and mineral-based, good for the skin and the environment, as well. The company is well aware of the impact industry has on the environment, and it is trying to minimize all the negative ones.
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4. Barry M
Barry M was launched during the 80s and continued producing quality makeup and nail products onwards. The company offers a huge range of colors and shades, with a special emphasize on nail paint and their variety in color and effects such as dazzle dust or crackle effect. As a pretty affordable brand, it sells well, and a huge choice of products makes it attractive to many customers. A fact that it is 100% cruelty-free (and vegan) makes it one of more responsible and ethical makeup brands.
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3. Kat Von D
Kat Von D is a makeup brand created by famous tattoo artist, performer, musician, a rebel and a multitalented person who decided to run her own makeup line. The company offers a range of products such as brushes, lipsticks, eyeliners in vivid hues and in distinctive, unique packing, influenced by tattoo art and hard rock/metal scene. As a vegan and a strong animal rights activist, Kat Von D's makeup is 100% cruelty-free, being among the makeup companies that don’t test on animals.
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e.l.f. , which was launched in 2004, focuses on producing makeup and skin-care products. What makes the company attractive are very affordable products, and, what’s (more) important, they are 100% cruelty-free and 100% vegan. The products are also free from parabens, triclocarban, and sulfates among other harmful substances.
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The Body Shop was launched back in the 70s in the UK by Anita Roddick. Since the beginning, Roddick was dedicated to producing natural products which were cruelty-free. At first, the business was local, but, in the world of growing awareness for nature conservation and ethical approach in the industry, The Body Shop gained popularity very fast. In their own words, the company’s goal is to enrich not exploit. The enrichment lies in helping people and communities through employment in the company. As for the products, they are 100% natural and sustainably sourced, with an emphasis on reducing environmental footprint. And finally, the company tends to reduce use of energy and rely on renewable sources. Even though the company is not only focused on makeup, its hard effort and transparency lead it to the first place of makeup companies that don’t test on animals on our list.
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