51 of the Biggest Money Influencers on TikTok and YouTube
The ways in which people learn about money have changed considerably thanks to the internet. Gone are the days where your only options are reading personal finance books or working with a financial advisor. In the mid-to-late 2000s, the first personal finance blogs started to appear; with that, the paradigm began to shift.
See: 7 Moves Gen Z Should Be Making To Protect Themselves Financially
More: Surprising Ways Gen Z and Millennials Are Worlds Apart Financially
Fast forward to today and people have an abundance of options, including personal finance blogs and larger financial websites. But more affordable smartphones and faster mobile data speeds have helped fuel the rise of video as the preferred medium of many. After all, watching can be not only easier than reading but also more engaging and even fun.
As a result, more and more people are turning to platforms like YouTube and TikTok for recipes, home improvement and, indeed, personal finance. Some money influencers on these platforms have millions of subscribers, each having their own brand and personal touch.
Find Out: What Gen Z Can Learn From Millennials’ Money Mistakes
Read: The Best Money Experts for Each Generation
We’d like to highlight the top 51 money influencers (by follower/subscriber count) on each of these platforms. We will also touch on what some of these influencers do and why people are so drawn to them.
51. His and Her Money
TikTok or YouTube: YouTube
Follower/subscriber count: 209,000
Brief description: Learn how to STOP the cycle of debt and BUILD GENERATIONAL WEALTH
50. One Big Happy Life
TikTok or YouTube: YouTube
Follower/subscriber count: 211,000
Brief description: In our finance videos, we talk about how to save money, pay down debt, plan for retirement, and build wealth. And we share our actually finances with you as we work towards our own financial goals.
49. deeperthanmoney
TikTok or YouTube: TikTok
Follower/subscriber count: 218,900
Brief description: Money Expert. How to grow wealth w/o sacrifice
48. Keeping it Real With Credit
TikTok or YouTube: YouTube
Follower/subscriber count: 222,000
Brief description: Keeping it Real with Credit is a consumer advocate organization solely dedicated to providing resources and knowledge on consumer credit and financial advice
Check Out: A Look at Gen Z’s Financial Habits, From Spending to Saving and More
47. kenny.finance
TikTok or YouTube: TikTok
Follower/subscriber count: 235,700
Brief description: Finance/Economics. Helping people take control of their financial future
46. The Rachel Cruze Show
TikTok or YouTube: YouTube
Follower/subscriber count: 247,000
Brief description: I teach people how to get out of debt and win with money. (Dave Ramsey’s daughter)
45. moneychannel (Ray Finance)
TikTok or YouTube: TikTok
Follower/subscriber count: 250,800
Brief description: Money, Finance, & Entrepreneurship
44. cryptolocg
TikTok or YouTube: TikTok
Follower/subscriber count: 253,300
Brief description: Technical-trader
43. pariibafna
TikTok or YouTube: TikTok
Follower/subscriber count: 310,300
Brief description: Financial education geared towards younger generations
42. Phil Pustejovsky
TikTok or YouTube: YouTube
Follower/subscriber count: 318,000
Brief description: Real Estate Investing
41. financeunfolded
TikTok or YouTube: TikTok
Follower/subscriber count: 336,500
Brief description: N/A
40. BeatTheBush
TikTok or YouTube: YouTube
Follower/subscriber count: 347,000
Brief description: Videos about Personal Finance, Early Retirement
39. Devin Caroll
TikTok or YouTube: YouTube
Follower/subscriber count: 354,000
Brief description: A financial planner that loves to simplify the complex Social Security rules so you can use them to your advantage
Good News: Gen Z Teens Exceed Past Generations in Financial Literacy
38. TommyBryson
TikTok or YouTube: YouTube
Follower/subscriber count: 364,000
Brief description: Information is Key but its not easy to get. So I made a channel, to share everything you need to know to achieve financial success
37. tik.stocks
TikTok or YouTube: TikTok
Follower/subscriber count: 369,200
Brief description: Professional Stock Analyst
36. Wealth Hacker – Jeff Rose
TikTok or YouTube: YouTube
Follower/subscriber count: 371,000
Brief description: Jeff Rose is dedicated to teaching you new ways of growing wealth that wasn’t taught in school or by your parents
35. tradertoks
TikTok or YouTube: TikTok
Follower/subscriber count: 406,300
Brief description: Trading Education
34. Lark Davis
TikTok or YouTube: YouTube
Follower/subscriber count: 413,000
Brief description: I created this channel to help you learn about cryptocurrency investing so you can diversify your portfolio, grow your wealth, and make money
33. cryptomasun
TikTok or YouTube: TikTok
Follower/subscriber count: 414,300
Brief description: Daily Crypto Content
32. teambulltrading
TikTok or YouTube: TikTok
Follower/subscriber count: 423,300
Brief description: Full time Trader
Options: These Are the 15 Best Cities for Gen Z To Live Well on a Budget
31. Charlie Chang
TikTok or YouTube: YouTube
Follower/subscriber count: 425,000
Brief description: I make videos about personal finance, earning money online, investing, productivity, real estate, and entrepreneurship. I am a huge proponent of self-employment and building up multiple streams of income.
30. seth.godwin
TikTok or YouTube: TikTok
Follower/subscriber count: 4,256,000
Brief description: Financial education, not advice
29. ne.kristisha
TikTok or YouTube: TikTok
Follower/subscriber count: 452,100
Brief description: CRYPTO / TRADING
28. Let’s Talk Money! with Joseph Hogue, CFA
TikTok or YouTube: YouTube
Follower/subscriber count: 479,000
Brief description: Joseph Hogue is a financial expert and investment analyst who will help you create the financial future you deserve. He runs four blogs on paying off debt, investing in stocks and making money online
27. Jack Chapple
TikTok or YouTube: YouTube
Follower/subscriber count: 515,000
Brief description: My name is Jack Chapple. I make videos on Economics, Business, Science, and a lot more
26. thelaymaninvestor
TikTok or YouTube: TikTok
Follower/subscriber count: 519,000
Brief description: N/A
25. spencerhochhaus
TikTok or YouTube: TikTok
Follower/subscriber count: 523,600
Brief description: A teen teaching other teens about money
24. nicktalksmoney
TikTok or YouTube: TikTok
Follower/subscriber count: 613,100
Brief description: Learn about money and investing from a CFP
Read: Gen Z Feels Financially Unprepared for Adulthood — But Has Hope for the Future
23. felipefinance
TikTok or YouTube: TikTok
Follower/subscriber count: 622,300
Brief description: Quiero enseñarte a invertir (I want to teach you how to invest)
22. marktilbury
TikTok or YouTube: TikTok
Follower/subscriber count: 639,000
Brief description: I believe anyone can become wealthy by thinking like an investor & entrepreneur, my YouTube videos are a mix of entertainment and education!
21. thesunilsaxena
TikTok or YouTube: TikTok
Follower/subscriber count: 640,700
Brief description: Real Estate Investing Expert, 20+ Years Real-Estate Investing, Founded 6 Companies, and Best Selling Author
20. Marko – WhiteBoard Finance
TikTok or YouTube: YouTube
Follower/subscriber count: 671,000
Brief description: My mission is to provide my viewers with actionable content that enables them to create financial wealth. My videos are a reflection of my real-world experience as a real estate investor, stock market investor, student of finance, and entrepreneur.
19. Financial Education
TikTok or YouTube: YouTube
Follower/subscriber count: 694,000
Brief description: My name is Jeremy and I created the Financial Education Channel as somewhere people from all backgrounds, countries etc can come and learn about Investing, Personal Finance and entrepreneurship
18. sarafinance
TikTok or YouTube: TikTok
Follower/subscriber count: 705,300
Brief description: Hey! I’m Sara Finance. My goal is to help you reach your financial goals. I’ll go into details about my experience with entrepreneurship, dropshipping, investing, making money online & other side hustles!
17. Ryan Scribner
TikTok or YouTube: YouTube
Follower/subscriber count: 733,000
Brief description: My name is Ryan Scribner. I make videos geared towards investors looking to learn the basics of investing as well as personal finance skills.
16. BiggerPockets
TikTok or YouTube: YouTube
Follower/subscriber count: 741,000
Brief description: BiggerPockets.com is the complete resource for anyone looking to succeed in real estate investing
15. Brian Jung
TikTok or YouTube: YouTube
Follower/subscriber count: 813,000
Brief description: N/A
14. savingwhizgina
TikTok or YouTube: TikTok
Follower/subscriber count: 835,200
Brief description: Helping you budget•save•pay debt•build wealth
Find: How Will Teens and Gen Z Invest Their Money? Think Low-Risk, ESG and Roboadvisors
13. The Financial Diet
TikTok or YouTube: YouTube
Follower/subscriber count: 879,000
Brief description: The Financial Diet talks about personal finance in a way that doesn’t make you want to curl up in a ball and cry.
12. Jordan Page, FunCheaporFree
TikTok or YouTube: YouTube
Follower/subscriber count: 910,000
Brief description: Hi! I’m Jordan, and I’ve been dubbed the Fun Cheap or Free Queen. It used to be that “frugal” meant cheap. Miserly. Going without. Giving up everything cool/lovely/fun for as long as you live. The good news? Frugal just got a facelift. Follow me as I teach you how to have more, do more, and live more than you ever thought possible…and have a lot of fun while doing it.
11. Ricky Gutierrez
TikTok or YouTube: YouTube
Follower/subscriber count: 987,000
Brief description: We make simple videos on HOW TO START TRADING IN the stock market, ETF, Penny Stocks, Swing & Day Trading, Cryptocurrency, Bitcoin, Startups, Real Estate, Forex, Binary Option, Affiliate marketing, Digital Marketing, Online Sales, and creative methods to make money online
10. johnefinance
TikTok or YouTube: TikTok
Follower/subscriber count: 1,100,000
Brief description: Helping You Achieve Financial Independence Tiktoker
9. pricelesstay
TikTok or YouTube: TikTok
Follower/subscriber count: 1,100,000
Brief description: Democratizing finance, GenZ
8. Nate O’Brien
TikTok or YouTube: YouTube
Follower/subscriber count: 1,100,000
Brief description: Helping you grow your income so that you can live a financially successful life
7. Coin Bureau
TikTok or YouTube: YouTube
Follower/subscriber count: 1,210,000
Brief description: The Coin Bureau is your go-to informational portal to the Cryptocurrency galaxy
6. herfirst100k
TikTok or YouTube: TikTok
Follower/subscriber count: 1,600,000
Brief description: Fighting the patriarchy by making you rich
See: 25 States That Are Trying to Add Personal Finance Education to High School Curriculums
5. Andrei Jikh
TikTok or YouTube: YouTube
Follower/subscriber count: 1,650,000
Brief description: I’m like Harry Potter – if he was a financial minimalist, did card tricks and worried about money
4. humphreytalks
TikTok or YouTube: TikTok
Follower/subscriber count: 1,700,000
Brief description: I make videos on Personal Finance
3. thelegacyinvestingshow
TikTok or YouTube: TikTok
Follower/subscriber count: 1,800,000
Brief description: Teaching Financial Freedom
2. bitboycrypto
TikTok or YouTube: TikTok
Follower/subscriber count: 2,700,000
Brief description: BitBoy Crypto is the place where you can get the latest crypto news, project reviews, and cryptocurrency trading advice
1. Graham Stephen
TikTok or YouTube: YouTube
Follower/subscriber count: 3,330,000
Brief description: I’ve created this channel to share my successes, failures, and experiences in the real estate industry and to support others who are thinking of getting into the business
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Last updated: Sept. 13, 2021
This article originally appeared on GOBankingRates.com: 51 of the Biggest Money Influencers on TikTok and YouTube
