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51 of the Biggest Money Influencers on TikTok and YouTube

·9 min read
Rachel Cruze
Rachel Cruze

The ways in which people learn about money have changed considerably thanks to the internet. Gone are the days where your only options are reading personal finance books or working with a financial advisor. In the mid-to-late 2000s, the first personal finance blogs started to appear; with that, the paradigm began to shift.

See: 7 Moves Gen Z Should Be Making To Protect Themselves Financially
More: Surprising Ways Gen Z and Millennials Are Worlds Apart Financially

Fast forward to today and people have an abundance of options, including personal finance blogs and larger financial websites. But more affordable smartphones and faster mobile data speeds have helped fuel the rise of video as the preferred medium of many. After all, watching can be not only easier than reading but also more engaging and even fun.

As a result, more and more people are turning to platforms like YouTube and TikTok for recipes, home improvement and, indeed, personal finance. Some money influencers on these platforms have millions of subscribers, each having their own brand and personal touch.

Find Out: What Gen Z Can Learn From Millennials’ Money Mistakes
Read: The Best Money Experts for Each Generation

We’d like to highlight the top 51 money influencers (by follower/subscriber count) on each of these platforms. We will also touch on what some of these influencers do and why people are so drawn to them.

51. His and Her Money

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 209,000

  • Brief description: Learn how to STOP the cycle of debt and BUILD GENERATIONAL WEALTH

50. One Big Happy Life

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 211,000

  • Brief description: In our finance videos, we talk about how to save money, pay down debt, plan for retirement, and build wealth. And we share our actually finances with you as we work towards our own financial goals.

49. deeperthanmoney

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 218,900

  • Brief description: Money Expert. How to grow wealth w/o sacrifice

48. Keeping it Real With Credit

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 222,000

  • Brief description: Keeping it Real with Credit is a consumer advocate organization solely dedicated to providing resources and knowledge on consumer credit and financial advice

Check Out: A Look at Gen Z’s Financial Habits, From Spending to Saving and More

47. kenny.finance

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 235,700

  • Brief description: Finance/Economics. Helping people take control of their financial future

46. The Rachel Cruze Show

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 247,000

  • Brief description: I teach people how to get out of debt and win with money. (Dave Ramsey’s daughter)

45. moneychannel (Ray Finance)

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 250,800

  • Brief description: Money, Finance, & Entrepreneurship

44. cryptolocg

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 253,300

  • Brief description: Technical-trader

43. pariibafna

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 310,300

  • Brief description: Financial education geared towards younger generations

42. Phil Pustejovsky

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 318,000

  • Brief description: Real Estate Investing

41. financeunfolded

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 336,500

  • Brief description: N/A

40. BeatTheBush

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 347,000

  • Brief description: Videos about Personal Finance, Early Retirement

39. Devin Caroll

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 354,000

  • Brief description: A financial planner that loves to simplify the complex Social Security rules so you can use them to your advantage

Good News: Gen Z Teens Exceed Past Generations in Financial Literacy

38. TommyBryson

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 364,000

  • Brief description: Information is Key but its not easy to get. So I made a channel, to share everything you need to know to achieve financial success

37. tik.stocks

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 369,200

  • Brief description: Professional Stock Analyst

36. Wealth Hacker – Jeff Rose

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 371,000

  • Brief description: Jeff Rose is dedicated to teaching you new ways of growing wealth that wasn’t taught in school or by your parents

35. tradertoks

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 406,300

  • Brief description: Trading Education

34. Lark Davis

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 413,000

  • Brief description: I created this channel to help you learn about cryptocurrency investing so you can diversify your portfolio, grow your wealth, and make money

33. cryptomasun

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 414,300

  • Brief description: Daily Crypto Content

32. teambulltrading

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 423,300

  • Brief description: Full time Trader

Options: These Are the 15 Best Cities for Gen Z To Live Well on a Budget

31. Charlie Chang

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 425,000

  • Brief description: I make videos about personal finance, earning money online, investing, productivity, real estate, and entrepreneurship. I am a huge proponent of self-employment and building up multiple streams of income.

30. seth.godwin

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 4,256,000

  • Brief description: Financial education, not advice

29. ne.kristisha

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 452,100

  • Brief description: CRYPTO / TRADING

28. Let’s Talk Money! with Joseph Hogue, CFA

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 479,000

  • Brief description: Joseph Hogue is a financial expert and investment analyst who will help you create the financial future you deserve. He runs four blogs on paying off debt, investing in stocks and making money online

27. Jack Chapple

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 515,000

  • Brief description: My name is Jack Chapple. I make videos on Economics, Business, Science, and a lot more

26. thelaymaninvestor

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 519,000

  • Brief description: N/A

25. spencerhochhaus

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 523,600

  • Brief description: A teen teaching other teens about money

24. nicktalksmoney

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 613,100

  • Brief description: Learn about money and investing from a CFP

Read: Gen Z Feels Financially Unprepared for Adulthood — But Has Hope for the Future

23. felipefinance

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 622,300

  • Brief description: Quiero enseñarte a invertir (I want to teach you how to invest)

22. marktilbury

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 639,000

  • Brief description: I believe anyone can become wealthy by thinking like an investor & entrepreneur, my YouTube videos are a mix of entertainment and education!

21. thesunilsaxena

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 640,700

  • Brief description: Real Estate Investing Expert, 20+ Years Real-Estate Investing, Founded 6 Companies, and Best Selling Author

20. Marko – WhiteBoard Finance

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 671,000

  • Brief description: My mission is to provide my viewers with actionable content that enables them to create financial wealth. My videos are a reflection of my real-world experience as a real estate investor, stock market investor, student of finance, and entrepreneur.

19. Financial Education

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 694,000

  • Brief description: My name is Jeremy and I created the Financial Education Channel as somewhere people from all backgrounds, countries etc can come and learn about Investing, Personal Finance and entrepreneurship

18. sarafinance

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 705,300

  • Brief description: Hey! I’m Sara Finance. My goal is to help you reach your financial goals. I’ll go into details about my experience with entrepreneurship, dropshipping, investing, making money online & other side hustles!

17. Ryan Scribner

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 733,000

  • Brief description: My name is Ryan Scribner. I make videos geared towards investors looking to learn the basics of investing as well as personal finance skills.

16. BiggerPockets

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 741,000

  • Brief description: BiggerPockets.com is the complete resource for anyone looking to succeed in real estate investing

15. Brian Jung

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 813,000

  • Brief description: N/A

14. savingwhizgina

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 835,200

  • Brief description: Helping you budget•save•pay debt•build wealth

Find: How Will Teens and Gen Z Invest Their Money? Think Low-Risk, ESG and Roboadvisors

13. The Financial Diet

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 879,000

  • Brief description: The Financial Diet talks about personal finance in a way that doesn’t make you want to curl up in a ball and cry.

12. Jordan Page, FunCheaporFree

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 910,000

  • Brief description: Hi! I’m Jordan, and I’ve been dubbed the Fun Cheap or Free Queen. It used to be that “frugal” meant cheap. Miserly. Going without. Giving up everything cool/lovely/fun for as long as you live. The good news? Frugal just got a facelift. Follow me as I teach you how to have more, do more, and live more than you ever thought possible…and have a lot of fun while doing it.

11. Ricky Gutierrez

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 987,000

  • Brief description: We make simple videos on HOW TO START TRADING IN the stock market, ETF, Penny Stocks, Swing & Day Trading, Cryptocurrency, Bitcoin, Startups, Real Estate, Forex, Binary Option, Affiliate marketing, Digital Marketing, Online Sales, and creative methods to make money online

10. johnefinance

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 1,100,000

  • Brief description: Helping You Achieve Financial Independence Tiktoker

9. pricelesstay

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 1,100,000

  • Brief description: Democratizing finance, GenZ

8. Nate O’Brien

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 1,100,000

  • Brief description: Helping you grow your income so that you can live a financially successful life

7. Coin Bureau

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 1,210,000

  • Brief description: The Coin Bureau is your go-to informational portal to the Cryptocurrency galaxy

6. herfirst100k

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 1,600,000

  • Brief description: Fighting the patriarchy by making you rich

See: 25 States That Are Trying to Add Personal Finance Education to High School Curriculums

5. Andrei Jikh

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 1,650,000

  • Brief description: I’m like Harry Potter – if he was a financial minimalist, did card tricks and worried about money

4. humphreytalks

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 1,700,000

  • Brief description: I make videos on Personal Finance

3. thelegacyinvestingshow

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 1,800,000

  • Brief description: Teaching Financial Freedom

2. bitboycrypto

  • TikTok or YouTube: TikTok

  • Follower/subscriber count: 2,700,000

  • Brief description: BitBoy Crypto is the place where you can get the latest crypto news, project reviews, and cryptocurrency trading advice

1. Graham Stephen

  • TikTok or YouTube: YouTube

  • Follower/subscriber count: 3,330,000

  • Brief description: I’ve created this channel to share my successes, failures, and experiences in the real estate industry and to support others who are thinking of getting into the business

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Last updated: Sept. 13, 2021

This article originally appeared on GOBankingRates.com: 51 of the Biggest Money Influencers on TikTok and YouTube