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Thank The VSCO Girls — Scrunchies Are Up 6309% On Pinterest

Megan Decker

Fashion girls love a scrunchie. What was once a throwback look reserved for your '80s Halloween costume is fully back in style — now seen looped around the low ponytails of street-style stars, celebrities, and Instagram influencers alike.

Looking ahead to the new year and new decade, scrunchies are still on the up and up. According to a recent Pinterest report that identified the top-ranking beauty trends to watch for 2020, the humble scrunchie was the highest among them by a whopping 6309%.

The trend revival works in our favor now more than ever — even if you're not sitting front row at Fashion Week or an active Pinterest user. That's because the fabric-covered elastics are cheap, gentle on the hair, and available everywhere. Accessory designers and hair brands now offer scrunchies that scream winter, like buffalo plaid, luxurious velvet, and silk ribbon, all of which hover in the hair like plush little clouds.

Check out all the trending 2020 hairstyles that implement the humble scrunchie ahead, then keep clicking to cop the look.

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And Other Stories Polka Dot Scrunchie


Black and white is a classic color combo, and the bitty polka dots feel fun and festive without being seasonally exclusive.

And Other Stories Polka Dot Scrunchie, $, available at & Other Stories

Slip Silk Scrunchies in Black


If you're looking for black silk — specifically the kind featured in the shot above — check out this set by Slip.

Shopbop Slip Silk Scrunchies 3 Pack, $, available at Slip

Urban Outfitter Days Of The Week Scrunchie Set


All five scrunchies in this set are neutral in tone, but each one has subtle texture or a print to make it special.

Urban Outfitters Urban Outfitters Days Of The Week Scrunchie Set, $, available at Urban Outfitters

Cotton On New York Convertible Scrunchie

This Cotton On scrunchie is convertible, which means you can wear the marigold band on its own or with the silk flower-printed ribbon attached.

Cotton On Cotton On New York Convertible Scrunchie, $, available at Cotton On

Slip Silk Large Scrunchies in Pink

Fashion girls love the Slip brand because they come in different colors, all with the same buttery soft fabric. This snow leopard-print three-pack is a favorite.


Bloomingdale's Slip Silk Large Scrunchies, $, available at Slip

Forever21 Metallic Ribbon Scrunchie

Whether you're wearing it in your hair or on your wrist, this shiny elastic will look way more expensive than its $2 price tag.


Forever 21 Forever21 Metallic Ribbon Scrunchie, $, available at Forever 21

Donni Plaid Chiquita

The Donni elastics aren't cheap, per se, but they're a lot more affordable than the brand's signature pearl-embossed pullovers.

Donni Donni Plaid Chiquita, $, available at Donni

Scunci Rainbow Bow And Solid Scrunchies

Lizzo's Kira-Kira Scrunchie has more than 5,000 hand-applied rhinestones and sells for $99, but you can channel her on a budget with the studded elastic in this pack from Target.

Target Scunci Rainbow Bow And Solid Scrunchies, $, available at Scunci
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