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90% of online content could be ‘generated by AI by 2025,’ expert says

Generative AI, like OpenAI's ChatGPT, could completely revamp how digital content is developed, said Nina Schick, adviser, speaker, and A.I. thought leader told Yahoo Finance Live (video above).

"I think we might reach 90% of online content generated by AI by 2025, so this technology is exponential," she said. "I believe that the majority of digital content is going to start to be produced by AI. You see ChatGPT... but there are a whole plethora of other platforms and applications that are coming up."

The surge of interest in OpenAI's DALL-E and ChatGPT has facilitated a wide-ranging public discussion about AI and its expanding role in our world, particularly generative AI.

"ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months' time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI," she said.

It's important to understand what exactly generative AI is – and what it isn't.

"What generative AI can do, essentially, is create new things that would have thus far been seen as unique to human intelligence or creativity," she said. "Generative AI can create across all media, so text, video, audio, pictures – every digital medium can be powered by generative AI. So, I think these valuations that you're seeing for OpenAI are actually going to go up and you're going to start to see even more generative AI companies which have universal applications across many industries in 2023."

This is all still really new, as applications for generative AI have "only really [been] coming to the fore in the last 24 to 6 months," added Schick.

OpenAI logo seen on screen with ChatGPT website displayed on mobile seen in this illustration, on January 8, 2023 in Brussels, Belgium. (Photo illustration by Jonathan Raa/NurPhoto via Getty Images)
OpenAI logo seen on screen with ChatGPT website displayed on mobile seen in this illustration, on January 8, 2023 in Brussels, Belgium. (Photo illustration by Jonathan Raa/NurPhoto via Getty Images)

'The pace of acceleration is so incredible'

The generative AI space is set to get far more competitive in the next year, Schick said, who expects to see companies like Google parent Alphabet (GOOG, GOOGL), Microsoft (MSFT), and Apple (AAPL) do "a lot more" in the space.

Though much has been said about the extent to which ChatGPT may or may not present an existential threat to Google's search dominance, Schick said she expects to see Google compete rather than wither.

"There's been a lot of debate about whether OpenAI is an existential threat to Google – the fact that Microsoft is an investor in OpenAI, the fact that ChatGPT is going to be integrated into Bing, if that's going to challenge the dominance of Google," said Schick. "Although that's a fantastic story, there's no doubt Google is developing its own generative AI tools with the amount of data that they have, the amount of data they have."

Though it's complicated, the extent to which ChatGPT in its current form is a viable Google competitor, there's little doubt of the possibilities. Meanwhile, Microsoft already has invested $1 billion in OpenAI, and there's talk of further investment from the enterprise tech giant, which owns search engine Bing. The company is reportedly looking to invest another $10 billion in OpenAI.

Ultimately, look for the generative AI space to start changing fast.

"The pace of acceleration is so incredible that these tools – which are shocking and awing us at the beginning of 2023 – are going to seem quite quaint by the end of the year because the capabilities are just going to increase so powerfully," Schick said.

Allie Garfinkle is a Senior Tech Reporter at Yahoo Finance. Follow her on Twitter at @agarfinks.

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