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I Make $93,500 As A Customer Relationship Marketing Manager & I’ve Doubled My Salary In 4 Years


In our seriesSalary Stories, women with long-term career experience open up about the most intimate details of their jobs: compensation. It’s an honest look at how real people navigate the complicated world of negotiating, raises, promotions, and job loss, with the hope it will give young women more insight into how to advocate for themselves — and maybe take a few risks along the way.

Been in the workforce for at least eight years and interested in contributing your salary story? Submit your information here.

Previously, we talked to a behavioral health consultant in Houston, TX, a legal assistant in Austin, TX , and a tax advisory specialist in Buffalo, NY.

Age: 30
Current Location: Long Beach, CA
Current Industry & Title:  Customer Relationship Marketing Manager
Starting Salary: $25,000 in 2012
Current Salary: $93,500
Number Of Years Employed: 10
Biggest Salary Jump: $15,000 in 2017 (from copywriter to senior copywriter)
Biggest Salary Drop: Has not dropped.

Biggest Salary Negotiation Regret: "I recently got a new job at the same company, and because I was already internal, they decided not to give me a raise and kept it as more of a lateral move than a promotion. I wish I had done the research and pushed harder for an increase—and knew better how to prove the value of my new role and argue for why it deserves more."
Best Salary-Related Advice: "Always stand up for yourself and what you are worth. And do not directly associate more money with more power or a happier work life."

"I found this job on a job website and had actually applied for a different position at the company that focused on automobiles. During the interview, they quickly realized I was a better fit for the content writer position in the shopping department, so I interviewed for it right there on the spot.

"This was a company that handled couponing and shopping tips. We browsed the internet looking for and trying out coupon codes to confirm they worked, then posted them up on a variety of our coupon websites. Our shopping-tip blogs focused on a variety of unique items you could find on the web. Sometimes I had to find the items myself, while other times we were mailed products for free and had to write about them. Those were mostly beauty and skin-care-focused items."

"I got this job after leaving my previous job with nothing lined up. I was incredibly unhappy in my previous job — it wasn't the most motivating environment (we weren't allowed to talk to one another and had to remain completely silent; there were no meetings or brainstorming sessions; my manager was a bit of a bully, and I was looking for more of a mentorship, being so young in my career).

"So I left and reached out to an agency to help me find something new. A few months went by before this opportunity came up. The new job was for an e-comm site. I was hired through the agency with a five-month, full-time, onsite contract that had the possibility to become permanent after the five months ended. I was writing product descriptions, naming products, physically measuring the products (jewelry, clothing, accessories, etc.), writing SEO, meta descriptions, and naming trends that would be featured both in their brick-and-mortar retail stores as well as online."

"My contract with the previous company ended, and I was pretty devastated they didn't decide to keep me on permanently. I got very lucky that a friend worked for a great company in the e-comm fashion space, and they were hiring a copywriter and I got the job. Turns out it was a much better role for greater opportunity, and with better benefits and a better commute!

"There was ample opportunity for growth, pay raises, promotions, etc. at this new position. The company itself was a fun place to work and ran in a sort of startup-type atmosphere, since it was still relatively new. We had things like free-lunch Fridays and parties for different holidays like Halloween and Christmas. I also got to be completely immersed in copywriting for e-comm. I was still writing product descriptions, but my role went way beyond that. I was writing email marketing copy, print copy, social media copy, etc. It was a much more creative space as well, so I got to have a lot more fun with it. I was also involved in a lot more meetings and strategy sessions, so I didn't feel at all like a robot, just coming in to do my job and leaving. I felt like my job really mattered and made a difference. I learned a ton about KPIs ((Key Performance Indicators) and metrics, which the mathematical side of me loved."

"My company is really great at analyzing the market each year and comparing your duties with others' to see if you are making a competitive salary. They will adjust accordingly, so that is mostly where my raises came from. I was definitely taking on a lot more responsibility as well. We originally had two copywriters when I began, but the other copywriter left the company, so I took on all copy for the entire brand. I also immersed myself in the numbers, since we are such a data-driven company. I was involved in overall creative strategies, copy tests, etc. I was also very heavily involved in our social media platforms, especially the blog."
"I put in a lot of hard work in order to prove I deserved the senior title. This was a title that was not normally given out in the company, so it was great to be one of the only ones to this day given that title!

"I really believe what made me stand out was my dedication to the numbers. With a data-driven employer, and a relatively successful background in mathematics in school, I was really interested in how my words were performing, and testing things to see what types of phrases or emotions would get higher/lower engagement. I also took on all of the copy — email, web, print, social, etc. There were no other copywriters at the other brands here doing the same thing, so I really worked hard to make my abilities unique among the others.

"My manager had a similar path. She started as the copywriter and found her way into director of marketing, so I was trying to pave a similar path for myself. I loved writing, but it wasn't all I wanted to be doing for the rest of my life. I was lucky to be at a company that had you so involved in so many aspects of the business. It made it easier to understand what we were trying to do, what metrics mattered, and how my job could impact those. I did a lot of online research, took some free online courses offered through the company, and went to some conferences as well. I had also trained some people and shown that I can handle being a manager. I took on a leadership role within the team, even though I didn't have any direct reports just yet."

"Not too long after my promotion to senior copywriter, a colleague who had been running the day-to-day execution of our CRM team left the company. As the copywriter, I was pretty heavily involved in testing and looking at KPIs, and I had a history of knowing basic HTML, so I went to my boss and pitched the idea of combining my senior copywriter position with the CRM role, and she liked it! It was an amazing feeling to see that I had doubled my salary over just four years at this company. I was constantly inserting myself in every part of the business to learn as much as I could and to become an important asset.

"It was definitely an adjustment from anything I had ever experienced in my career thus far, and I absolutely loved it. I still got to be involved in copy and the brand voice, but I also got to be super involved in coding, QA, email strategies, etc. I found it really exciting and refreshing, and in some ways it felt so natural, as if that's what I should've been doing. There were, of course, plenty of things to learn and adjust to, but I prefer to never stop learning. That's when I start to get bored and ready to move on."

"In July, I received my annual raise. But a new brand was forming in our existing parent company. The hiring manager pulled me aside to let me know they were hiring a CRM manager for the new brand, and asked me if I knew anybody who would be interested. I had been contemplating leaving the company and was already interviewing externally, so I went back to her a week later and asked her what she thought about me as a candidate, and she had sort of had that in mind from the beginning, so it worked out!

"I had to go through the same interview process any external candidate would have. I was sharing my old job with my new one for two months, and officially am 100% in my new role as of November 1.

"This job came with my previous salary. My duties are in some ways very similar to my old job's, which is why I think the hiring manager was considering me. She liked that I had both technical and creative abilities. This team was going to be very lean, since it's a brand starting from scratch, so they needed people who could wear many hats. I am currently driving the email marketing from all angles. I'm involved in the creative, the brainstorming, the strategy, the data/analytics, etc. What is different is that I no longer handle the email coding piece of things, so I work closely with the person running that area."

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