TORONTO, ONTARIO--(Marketwire - 11/08/10) - Amazon Mining Holding Plc (TSX-V:AMZ - News) ("Amazon" or the "Company"), is pleased to announce preliminary results of the "Apatita" phosphate exploration program, which is located immediately adjacent to the Cerrado Verde Potash Project in the western part of Minas Gerais State, Brazil.A regional geological mapping and grab sampling program is ongoing at Amazon's wholly owned Apatita phosphate project, which to date has identified 30km of strike with a width between 1km and 5km of a mineralized phosphate sedimentary package. A total of 435 grab samples have been assayed for phosphate (P2O5) at two independent laboratories namely SGS Geosol and Bureau Veritas, both located in Belo Horizonte. The results of these samples range from 0.1 % to 29.9% P2O5, with an average of 7.13% P2O5 (see Figure 1 below which shows the sample locations). It should be noted that grab samples are selective by nature and are unlikely to represent average grades of the mineralized package.Amazon has undertaken a reconnaissance 1,000m diamond core drilling programme in order to test the depth and stratigraphic profile for the identified mineralization within the sedimentary package. The results of this programme are being compiled and will be released soon.Exploration commenced in the Apatita Project as part of detailed surface mapping of the Cerrado Verde potash project. Amazon's Exploration Manager, Mr. Ysao Munemassa and members of Amazon's geological team were responsible for identifying high concentrations of phosphate minerals in rocks within the same sedimentary package that contains the Cerrado Verde potash mineralization.The geology is covered by horizontal sedimentary beds of Cretaceous age. The base of the sequence is represented by sandstones of the Areado Group. This is overlain by a sequence of sandstone, conglomerates and graywackes. The phosphate occurs primarily in the cement of the rocks as well as fragments in the graywacke and conglomerates. The primary phosphate mineral identified by petrographical studies undertaken by Amazon is apatite, but secondary phosphate minerals such as crandallite and wavellite have also been identified in the weathered zone.One 30kg sample with a head grade of 3.86% P2O5 was submitted to the metallurgical testing laboratory Nomos, based in Rio de Janeiro. The sample was subjected to preliminary flotation test work which resulted in a concentrate product containing 29.8% P2O5.Commenting President & CEO, Cristiano Veloso, said, "This part of Brazil is home to other economic deposits of phosphate, so we are cautiously optimistic that this discovery could develop into a new source of shareholder value. Early concentration work suggests that if an economic resource exists, conventional standalone phosphate products could be produced, or phosphate could be incorporated into our proposed ThermoPotash fertilizer."Competent PersonThe technical content of this news release has been prepared by Mr. Beau Nicholls, MAIG, Consulting Geologist, who is a Qualified Person as defined by Canadian National Instrument 43-101.About AmazonAmazon Mining is a mineral exploration and development company founded by Brazilians in 2005. The company is focused on the development of Cerrado Verde project. Cerrado Verde is source of a potash rich rock from which Amazon plans to produce a slow-release, non-chloride, multi-nutrient, fertilizer product. Amazon Mining is a UK public company with shares listed on the TSX Venture Exchange since November 2007.On behalf of the Board of Directors of Amazon Mining Holding Plc, Cristiano Veloso, President and CEO.To view "Figure 1", please visit the following link:http://media3.marketwire.com/docs/amzfig1_1108.pdfCautionary Language and Forward Looking StatementsTHIS PRESS RELEASE CONTAINS CERTAIN "FORWARD LOOKING STATEMENTS", WHICH INCLUDE BUT IS NOT LIMITED TO, STATEMENTS WITH RESPECT TO THE FUTURE FINANCIAL OR OPERATING PERFORMANCE OF THE COMPANY, ITS SUBSIDIARIES AND ITS PROJECTS, STATEMENTS REGARDING USE OF PROCEEDS, EXPLORATION PROSPECTS, IDENTIFICATION OF MINERAL RESERVES, COSTS OF AND CAPITAL FOR EXPLORATION PROJECTS, EXPLORATION EXPENDITURES, TIMING OF FUTURE EXPLORATION AND PERMITTING, REQUIREMENTS FOR ADDITIONAL CAPITAL, GOVERNMENT REGULATIONS OF MINING OPERATIONS, ENVIRONMENTAL RISKS, RECLAMATION EXPENSES, TITLE DISPUTES OR CLAIMS, AND LIMITATIONS OF INSURANCE COVERAGE. FORWARD LOOKING STATEMENTS CAN GENERALLY BE IDENTIFIED BY THE USE OF WORDS SUCH AS "PLANS", "EXPECTS", OR "DOES NOT EXPECT" OR "IS EXPECTED", "ANTICIPATES" OR "DOES NOT ANTICIPATE", OR "BELIEVES", "INTENDS", "FORECASTS", "BUDGET", "SCHEDULED", "ESTIMATES" OR VARIATIONS OF SUCH WORDS OR PHRASES OR STATE THAT CERTAIN ACTIONS, EVENT, OR RESULTS "MAY", "COULD", "WOULD", "MIGHT", OR "WILL BE TAKEN", "OCCUR" OR "BE ACHIEVED". FORWARD LOOKING STATEMENTS INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS WHICH MAY CAUSE THE ACTUAL RESULTS, PERFORMANCE OR ACHIEVEMENTS OF THE COMPANY TO BE MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SAID STATEMENTS. THERE CAN BE NO ASSURANCES THAT FORWARD-LOOKING STATEMENTS WILL PROVE TO BE ACCURATE, AS ACTUAL RESULTS AND FUTURE EVENTS COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SAID STATEMENTS. ACCORDINGLY, READERS SHOULD NOT PLACE UNDUE RELIANCE ON FORWARD-LOOKING STATEMENTS.The potential grades detailed in this release are conceptual in nature. There has been insufficient exploration to define a mineral resource and it is uncertain if further exploration will result in the targets being delineated as a mineral resource.Readers are cautioned not to rely solely on the summary of such information contained in this release and are directed to the complete set of drill results posted on Amazon's website (www.amazonplc.com) and filed on SEDAR (www.sedar.com) and any future amendments to such. Readers are also directed to the cautionary notices and disclaimers contained herein.NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.