TORONTO, ONTARIO--(Marketwire - Oct. 13, 2010) - Amazon Mining Holding Plc (TSX VENTURE:AMZ - News; "Amazon" or the "Company"), is pleased to announce the appointments of Mr. Pedro Ladeira as Vice President of Engineering and Mr. Eduardo Spolidorio as Marketing Manager.Mr Ladeira, VP Engineering, has an extensive career in the cement manufacturing industry, where he was responsible for feasibility studies, project construction, start-up and operations. ThermoPotash production uses the same equipment, fuels and processes as cement. Mr. Spolidorio, Marketing Manager, has a successful track record introducing new products to the fertilizer market. He is also a PhD agronomist with extensive experience in the development and evaluation of new mineral fertilizers. Both Mr. Pedro Ladeira and Mr. Eduardo Spolidorio will report to Mr. Mauricio Sampaio, Vice President of Operations and Country Managing Director (see release dated June 9, 2010), a seasoned Brazilian executive and key reference in the fertilizer market.Mr. Pedro Ladeira previously held the position of Operations Director at Cementos Minetti ("Cementos"). He was responsible for their two main factories from January 2007 to August 2010 and managed over 600 employees. Cementos is one of the largest cement producers in Argentina and part of Holcim Group, one of the world's largest cement producers. In his career, Mr. Ladeira was responsible for the construction and start-up of two cement plants with a cumulative capacity of 2.5 million tonnes per annum. From 1997 to 2006 Mr. Ladeira worked for Holcim in Brazil, holding different positions including Process and Production Manager where he developed significant expertise in project development, pyrometallurgy and alternative fuels usage. Mr. Ladeira graduated in Chemical Engineering and is completing a Masters in Technical Co-Processing, Chemical Engineering from UFMG (University Federal de Minas Gerais). Mr. Ladeira also holds an Executive MBA in Business Administration from Fundacao Dom Cabral, Belo Horizonte.Mr. Eduardo Spolidorio worked from 1997 to 2009 at Honeywell as an Agronomy Engineer and coordinator of its fertilizer research and development program in Brazil. Honeywell is a Fortune 100 company providing products and solutions in numerous industries including Agriculture. Mr. Spolidorio was responsible for research, development and marketing of mineral fertilizers, specifically coordinating the company's ammonium sulfate project in Brazil. Mr. Spolidorio also provided technical support and training to the largest companies in the Brazilian fertilizer sector including Bunge, Mosaic and Heringer. Mr. Spolidorio graduated in Agronomic Engineering from ESALQ/USP (Escola Superior de Agricultura Luiz de Queiroz), Sao Paulo. He earned his Master's Degree and PhD in Science from CENA/USP (Centre for Nuclear Energy in Agriculture), with a focus on Mineral Nutrition of Plants.President & CEO, Cristiano Veloso, said, "We have added key skills to our senior management team as the company transitions from preliminary economic assessment to full feasibility, product registration and plant construction. Both Mr. Ladeira and Mr. Spolidorio are exceptional professionals in their fields and bring a needed in-house expertise to Amazon and the Cerrado Verde project".Other MattersAmazon has issued 70,000 share purchase options to Mr. Pedro Ladeira and 42,000 share purchase options to Mr. Eduardo Spolidorio, exercisable at $2.30, expiring October 13, 2015, pending TSX regulatory approval.About AmazonAmazon Mining is a mineral exploration and development company founded by Brazilians in 2005. The company is focused on the development of Cerrado Verde project. Cerrado Verde is source of a potash rich rock from which Amazon plans to produce a slow-release, non-chloride, multi-nutrient, fertilizer product. Cerrado Verde, amenable to open pit mining, is located in central Minas Gerais in the heart of Brazil's vast Cerrado agricultural area. Amazon Mining is a UK public company with shares listed on the TSX Venture Exchange since November 2007.On behalf of the Board of Directors of Amazon Mining Holding Plc, Cristiano Veloso, President and CEO.Cautionary Language and Forward Looking StatementsTHIS PRESS RELEASE CONTAINS CERTAIN "FORWARD LOOKING STATEMENTS", WHICH INCLUDE BUT IS NOT LIMITED TO, STATEMENTS WITH RESPECT TO THE FUTURE FINANCIAL OR OPERATING PERFORMANCE OF THE COMPANY, ITS SUBSIDIARIES AND ITS PROJECTS, STATEMENTS REGARDING USE OF PROCEEDS, EXPLORATION PROSPECTS, IDENTIFICATION OF MINERAL RESERVES, COSTS OF AND CAPITAL FOR EXPLORATION PROJECTS, EXPLORATION EXPENDITURES, TIMING OF FUTURE EXPLORATION AND PERMITTING, REQUIREMENTS FOR ADDITIONAL CAPITAL, GOVERNMENT REGULATIONS OF MINING OPERATIONS, ENVIRONMENTAL RISKS, RECLAMATION EXPENSES, TITLE DISPUTES OR CLAIMS, AND LIMITATIONS OF INSURANCE COVERAGE. FORWARD LOOKING STATEMENTS CAN GENERALLY BE IDENTIFIED BY THE USE OF WORDS SUCH AS "PLANS", "EXPECTS", OR "DOES NOT EXPECT" OR "IS EXPECTED", "ANTICIPATES" OR "DOES NOT ANTICIPATE", OR "BELIEVES", "INTENDS", "FORECASTS", "BUDGET", "SCHEDULED", "ESTIMATES" OR VARIATIONS OF SUCH WORDS OR PHRASES OR STATE THAT CERTAIN ACTIONS, EVENT, OR RESULTS "MAY", "COULD", "WOULD", "MIGHT", OR "WILL BE TAKEN", "OCCUR" OR "BE ACHIEVED". FORWARD LOOKING STATEMENTS INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS WHICH MAY CAUSE THE ACTUAL RESULTS, PERFORMANCE OR ACHIEVEMENTS OF THE COMPANY TO BE MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SAID STATEMENTS. THERE CAN BE NO ASSURANCES THAT FORWARD-LOOKING STATEMENTS WILL PROVE TO BE ACCURATE, AS ACTUAL RESULTS AND FUTURE EVENTS COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SAID STATEMENTS. ACCORDINGLY, READERS SHOULD NOT PLACE UNDUE RELIANCE ON FORWARD-LOOKING STATEMENTS.The potential grades detailed in this release are conceptual in nature. There has been insufficient exploration to define a mineral resource and it is uncertain if further exploration will result in the targets being delineated as a mineral resource.Readers are cautioned not to rely solely on the summary of such information contained in this release and are directed to the complete set of drill results posted on Amazon's website (www.amazonplc.com) and filed on SEDAR (www.sedar.com) and any future amendments to such. Readers are also directed to the cautionary notices and disclaimers contained herein.NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.