FLEMINGTON, NJ--(Marketwire -09/22/11)- Bizzingo, Inc. (OTC.BB: BIZZ.OB - News) has executed a letter of intent to acquire select assets of FutureNow Inc. to complement its business-to-business social network, as well as drive additional revenue for the Company.
Bizzingo will leverage FutureNow's persona-based lead generation platform to further develop its product offering and provide greater qualified business-to-business leads for its members.
FutureNow has been at the forefront of the commercial web since 1998, and has serviced over a thousand companies utilizing the web to drive leads. These clients engaged FutureNow looking for a more complete digital toolset to drive leads. Integrating the Bizzingo offering with FutureNow's lead generation platform and expertise provides Bizzingo with the first of its kind b2b-exclusive search and social network.
"FutureNow is a logical fit to our business due to their years of direct experience working with businesses, leveraging the power of the web to drive qualified business leads -- the very same target market Bizzingo aims to reach," says Doug Toth, Chief Executive Officer of Bizzingo.
"The value of a transaction with Bizzingo is twofold," says Howard Kaplan, CEO of FutureNow. "It gives us access to additional capital to expand our sales effort to ramp our core business. Additionally, it allows us to unlock the power of the Software-as-a-Service platform we've built, and extend it in new ways by integrating into the Bizzingo platform to deliver even more qualified leads to our b2b clients, as well as their b2b members."
About Bizzingo, Inc. (www.bizzingo.com)
Bizzingo is a social media company that uses its social community, Bizzingo.com, to reach, engage and persuade business decision makers, and those who influence them, in a unified business-to-business social network. It is an "internet hub" -- a confluence of social networking, e-commerce and marketing/sales. It is also designed to allow businesses a way to find each other by keyword and to view promotional information, as well as to instantly communicate with their users. Bizzingo's profiling system will create one of the most detailed business databases in the world, delivering targeted search results as a search engine.
About FutureNow (www.futurenowinc.com)
FutureNow, an acknowledged leader in interactive marketing optimization, provides people, process and software tools to help b2b and b2c clients alike improve the results generated by their marketing efforts. Through the use of the OnTarget™ Software-as-a-Service platform, FutureNow clients transform their marketing efforts around the buying process of their prospective customer base. Customer-centric, data-driven and scientifically tested campaigns routinely drive greater leads and more sales continuously over time.
Cautionary Statement Regarding Forward-Looking Information
This press release may contain certain "forward-looking statements" relating to the business of Bizzingo, Inc. and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding the Company's short term business and operations, the general ability of the Company to achieve its commercial objectives, including the ability of the Company to sustain growth; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects", "intended" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.